How to draw conclusions from OVERTUREs Keyword Tool to GOOGLE

Hi everyone,

I am just the trying the Overture Keyword Tool and I wonder what these results really mean.

E.g. if I look up "berlin museum", I get 561 results for overture.

What do you think, how many people might have looked up that term in Google?
How can I transfer the Overture numbers to other search engines (in particular Google)?

Thank you,
Eddie

P.S.: if you know a good article or a tutorial about this overture/keyword strategy thing, that would be great too. I need some literature for my thesis :-)

There is no direct correlation. If you want traffic #'s for Google, set up an AdWords campaign. There are several threads here that go into more details about it. Just search for keyword traffic adwords or something like that and you should find them.

Overture results have singular and plural blended together ... along with other stemmings. I use overture to find out what the big traffic terms might be and also get ideas for a large number of minor terms. Wordtracker gives even more results for the tiny terms and I recommend paying for their full service.

After this discovery on overture I then go like Bernard suggest to adwords and run experimentals to find out which variants of the keywords really is searched. But be careful. You must bid high enough to be on the first page at adwords or your results will not be comparable from one keyword to the next.

Alright - another novice in the market has question. I searched for a certain phrase on overture's keyword selector tool and # is 27626 for the month of January and for the same phrase on Google's adwords it is 150.0 per day - so I am using random estimate of 150*30(days of Jan) = 4500. Now I understand it is really way off and the margin error maybe around 50%.

But when I compare Overture with Google, am I really comparing tons of sites linked by overture vs just google?

How to derive whats more beneficial (besides running campaign on both and deriving the results) - Overture or Google or campaigns on both? I do have a campaign running on Adwords right now (3 days) - so far the response is disappointing - the keywords I have are lucrative and I am bidding top $ for the keywords. Meaning my site ranks #1. This leads to more questions - how many days would you pros normally give to see the actual results from Adwords?

I have alway heard that google is 50% more than overture. I think it depends on the term. I think certain subjects get searched more often of different search engines.

Google has more traffic than Overtures network.




Luxurysleep, I'd say that is an accurate statement

Typically if I'm looking at Overtures data and want a quick (but somewhat realistic) estimate, I'll figure on 10% of the traffic listed, and anything beyond that is gravy. Keep in mind, as with all things SEO, this isn't a hard and fast rule.

I agree with this entirely! Doing it right, which honestly is what Egol suggests, comes with significant risk. I have this risk aversion thing when it comes to spending my hard earned money on adsense campaigns. OK, ok, I'm just flat Cheap.

I to use Overture only to estimate. However, I think I'll use your 10% rule. Mine has been to darn high Vs. actual delivery rate for specific targets. Go Figure!

Cheerios!