What's the difference between keywords and impressions?

[Test-ok]

keywords are just that keywords.
impressions is how many times a page shows up for a keyword.

[infoacco]

Keyword is a word, line or combination of words to be used to search in search engine like Google, yahoo and bing. Whereas impression means to be shown particular item in the site or blog. For example if you have any ad in your site's particular page and visitor has opened that page 5 times then the impression for that page and ad will be 5.

[Test-ok]

duliduli556 asks?
What's the difference between keywords and impressions?

His account then gets deleted (I'm guessing) and now my answer looks like the original which would be more of a statement now.

If your going to delete a user, you should delete the threads they started too..it really messed up the content if you don't.

When you ban someone why not leave their posts in tact and just label the user banned.

This forum is starting to get cluttered with useless garbage. You admins better do something....just being in the top position for SEO Forum doesn't mean your #1.
just sayin.

[Anna Hussie]

keywords are just that keywords.
impressions is how many times a page shows up for a keyword.

I think impression is just the show of your keyword on a particular page and when some one click on that that we could talk about the Pay per click.Sometimes people just pay for the impressions that how many times a keyword is shown on a particular page and sometimes people do not pay for impressions , people only pay for clicks.

[drejon]

I was told that it’s good to have at least 1% or more of the impressions to click on to your website. Anything less than that is a bad thing and could hurt your ranking.

[eGrove Systems]

A keyword is essentially any word or phrase you use when searching with a search engine. The search engine does its best to match your words with the words on websites.
Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page.

[geneoliver]

Impression is a delivered basic advertising unit from an ad distribution point.

[joseph02]

keyword is a particular word you are writing for search and Impression is a number of times you are displayed in SERP for a particular keyword.

[thosino]

Keyword refers to search term you use for search.while Impression stands for how many times your keyword view during search result.

[jeff23]

Keyword is a word, line or combination of words to be used to search in search engine like Google, yahoo and bing. Whereas impression means to be shown particular item in the site or blog.

[samfrank]

Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents,database records

Impressions are those views by searchers and how long have they stayed to your site (bounce rate).So when people have stayed long to your site, means you have high impression and low bounce rate.