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    Site Structure vs KeyWords/Phrases


    Hey all, I am struggling with head vs tail terms when doing Keyword Research and how best to implement with regards to site structure; I would love some input.

    I have a condo that I rent out year round in Ponce Inlet, FL with mission of: Rent the Vacation Condo Located in Ponce Inlet Florida Year Round by the Week or Month Including Special Events and Holidays

    I keep getting stumped about site structure and keywords.

    Knowing that I will never really rank for ďCondo Rental,Ē Iíll go after the longer tail keyword phrases.

    With that in mind, how would you structure your site (iím on WordPress)?

    http://theCondo.rent/ponce-inlet-condo-rental-blog/
    http://theCondo.rent/category/condo-rental/ (long tail articles about the condo rental)
    http://theCondo.rent/category/ponce-inlet/ (long tail articles about ponce inlet)
    http://theCondo.rent/category/daytona-beach/ (long tail articles about Daytona Beach)


    http://theCondo.rent/condo-rental-blog/
    http://theCondo.rent/category/condo-rental/
    http://theCondo.rent/category/ponce-inlet/
    http://theCondo.rent/category/daytona-beach/

    I feel like the head keyword/phrase needs to be short but know Iíll never rank for them.

    Curious to see where this conversation goes...thanks for your input.

    Below is an example of where my brain was going while brainstorming.

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    You don't want to rank for "Condo Rental". Nobody with buying intent is searching for that. It would be a waste of time and money.

    What you want to rank for is "all-year-round vacation condo rental in [location]". Forget everything else. There is no benefit in that. Trying to rank for related keywords (weather, things to do, places to go, etc.) will only get you in competition with large media site.

    So, your site structure is one page about your condo. If you really want to go all-out, you can add a section with time-sensitive information related to your location (closed roads, events, etc.), but don't bother trying to rank for it. You can attach a social media strategy to it with the information being posted to FB/Twitter from your "condo" social account/page.
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    That reply sunrises me. One page? eeek. Thanks for the input.
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    Originally Posted by vitaminn
    That reply sunrises me. One page? eeek. Thanks for the input.
    Why does it "sunrises" you? You have one product and limited amount of time and money to spend. Your most sensible strategy is to target the most specific keyword you can that gets you the actual customers. You are in no position to compete for the more generic keywords.
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    Originally Posted by Miroslav Chodak
    Why does it "sunrises" you? Your most sensible strategy is to target the most specific keyword you can that gets you the actual customers. You are in no position to compete for the more generic keywords.
    Surprised because I thought when you have a set of keywords...lets say in this case, Ponce Inlet Vacation Condo Rental, creating a blog with that category having many posts surrounding that keyword with variations of, is best.
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    You should try to avoid keyword that are not converting customers for you. Try long tail keywords, they have more chances of conversions rather than broad keywords. keyword research is a very important part of client acquisitions. I mostly focus on seo traffic so i do all these keyword things in content on website. Using main keywords with LSI within the content so that i can rank them all. Hired some writers from marketplaces like contentmart at affordable price. they do all the writing and keyword job for me easily!

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