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    Is a Single word targeted keyword useful?


    Is a Single word targeted keyword useful? Like for example, I have a online book store. Suppose one of the visitors make the mistake of typing single word like 'book'..so will get desired results?
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    According to me it's really a bad idea to target single word keyword.
    These kind of keywords are very generic.
    It's not only tough to rank for very generic terms and by ranking on these kind of keyword will not going to get targeted traffic.
    If you have any plans like this, drop the idea.

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    • WEBBIZ agrees : You are right.
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    No, single word keywords are very rarely a good idea, as they are far too generic to rank well, and not specific enough to convert into sales etc.

    You need to first target long-tail keywords, be as specific and descriptive as possible.

    Are they, new books, used books, fictional books, what topic are they covering?
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    I dont think targetting a single keyword is a good idea...and over that such a competitive keyword as book will rarely give you good results. Rather start with keywords having low competition and then when u achieve a stable position try for the competitive ones.
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    Originally Posted by tania_seo
    I dont think targetting a single keyword is a good idea...and over that such a competitive keyword as book will rarely give you good results. Rather start with keywords having low competition and then when u achieve a stable position try for the competitive ones.
    Thanks to all Actually I am aware of the fact that one should start with long tails semi-competitive keywords and didn't had the idea on how serch bots will react to SINGLE Keywords. thats why thought of posting

    Btw, tania_seo..are u from India?
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    The above posters are correct EXCEPT, there are always exceptions, a searcher may use highly focused keywords or brand/model names. For example, if someone is searching for an iPod... they may just type in "ipod", or "prius" if searching for the Toyota hybrid.

    However, it is generally true and accepted logic that usually 2-4 word search strings will bring in more highly focused SERP results, therefore much higher CTRs and conversions. I normally focus on 2-3 word keyword strings when I create content or optimize a page.

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    • new_seo agrees : Ohhh Yes, I missed This point. :)
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    in most cases, single KWs are hard to target bec. they are too general and too competitive plus the unstable ranking in SERPs
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    I suggest you to work only on your target keyword,. use it as an anchor,,
    and if you are after for a quick ranks then start on longtail keywords
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    Long tail keywords tend to be more targeted and has a higher conversion rate. Those who employ such searches are very potential clients.
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    Originally Posted by search_pink
    Is a Single word targeted keyword useful? Like for example, I have a online book store. Suppose one of the visitors make the mistake of typing single word like 'book'..so will get desired results?
    The correct answer is "YES".

    If you target a chunk of your link developments to just "book" - you likely won't rank for book nor even if you do would those ranks be overly beneficial - BUT:

    Ranks are based on a collection of variables [different link anchors being one] where [examples]

    If you wanted to rank for "Music Book," "Cook Book," and "Baby Book" - if you got a few links for each and all got ranks like: #11, #16, #12, respectfully...

    By getting a few links that were just "BOOK" allows unique values of Music, Cook, and Baby to rank easier so you can gain higher ranks for all 3 at say #7, #10, #8 respectfully.

    So the "targeting" of single word terms is more often beneficial to help many longer phrases rank rather than the single word term ranking itself.

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    Originally Posted by search_pink
    Btw, tania_seo..are u from India?
    Yes.
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    Thanks to all for those essential advices and suggestion
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    It really depend you target client what kind of services are providing if your site about Britney spears in that case ' Britney' is very use full keywords.......
    Originally Posted by search_pink
    Is a Single word targeted keyword useful? Like for example, I have a online book store. Suppose one of the visitors make the mistake of typing single word like 'book'..so will get desired results?
    You do your business I do mine because you are you and I am I If we meet it is nice.
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    Originally Posted by search_pink
    Is a Single word targeted keyword useful? Like for example, I have a online book store. Suppose one of the visitors make the mistake of typing single word like 'book'..so will get desired results?
    For me single keyword is not a good idea... it must be long tail keyword
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  29. rod@missionop.com
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    Originally Posted by nalds20
    For me single keyword is not a good idea... it must be long tail keyword
    Not a good idea... why?

    If you have these "long tail queries"

    pink elephants in New Jersey

    tricks for african elephants

    trunks are for elephants


    and pages about this stuff (content) and you targeted a couple of links as anchors "elephants"... the uniqueness of

    pink --------- in New Jersey

    tricks for african ---------

    trunks are for ---------
    the value of just ""elephants"" makes the weight of the unique content on the pages easier to rank... and I would say "all would be top 10"...

    ...so what's wrong with that.

    IMHO -- Opinions are great but use a little logic in sharing you opinion -- because "my opinion is" - you're offering really bad advice.

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