#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Apr 2012
    Location
    Lilburn
    Posts
    5
    Rep Power
    0

    Please Explain What is difference between exact keyword and broad keyword research?


    Please Explain What is difference between exact keyword and broad keyword research?
  2. #2
  3. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2012
    Posts
    7
    Rep Power
    0

    Smile


    Exact keyword only shows the results related to you search but Broad keyword shows other important seaches including you search.
    For ex: You rae searching for a keyword like dog.
    then Exact shows results only related to dog keyword, but
    At Broad it shows some other important keywords also including your keyword like dog foods, big dogs, small dogs and so on.
    It's always good to use broad keyword until your are some big brand.
    Thanks
  4. #3
  5. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Nov 2011
    Posts
    68
    Rep Power
    6
    I really have no idea why Broad search exists. It is useless on so many factors, giving confusing and unrealistic results. Exact is what you are after.

    In my early days I had no idea what Broad did and was getting very unrealistic results (like a keyword with nill competition but 5000+ searches). It was after I found out about Exact that I started getting the real results.

    Hope this helps.
  6. #4
  7. Busting SEOChat Spammers!
    SEO Chat High Scholar (3500 - 3999 posts)

    Join Date
    Jul 2009
    Location
    UK - Kent - Maidstone - PC!
    Posts
    3,752
    Rep Power
    1487
    Originally Posted by corbingrimes
    It's always good to use broad keyword until your are some big brand.
    Not really, both have there reasons for being in keyword tools!

    Here's what the google keyword tool says:
    Broad match: The sum of the search volumes for the keyword idea, related grammatical forms, synonyms and related words
    Phrase match: The sum of the search volumes for all terms that include that whole phrase
    Exact match: The search volume for that keyword idea
    And it offers a link to learn more, so I don't see why people can't simple check this stuff out lol? You can also find that url with a simple google search!

    This is how I use both broad and exact search with the google keyword tool:

    Broad:
    I use the broad keyword option to look for other keywords that are relevant to the main keywords you have picked or been given, this can - and has many times for our client sites - give keywords or ideas for keywords that will convert much better.

    For example, to stick with the [dog] example, say you run a store that sells dog food and dog beds. Simple sticking with those two keywords could be ok for you, but on the other hand, if you was to do a little more research you would find that other keywords such as (haven't looked, these are just blind examples) [cheap dog food], [small dog bed], [black dog bed], [staff dog food] and so on.

    Exact:
    Once you have done your research and put together a list of potential keywords that you could pick, you would then enter that list of keywords in the keyword tool to get the exact number of searches for each of them.

    Now you have your exact number of local and global monthly searches and competition level you can workout which keywords will be best for you to work on.

    A quick note, remember to change the location options just about where the google keyword tool lists your results because it defaults to USA stats, which is not as helpful for people wanting UK stats so remember to change it to your country if your not in the US or not looking for US stats
    New To SEOChat? See Here & the FAQ's

    "stupid people say stupid things, and smart people out smart each other!" SOAD
    301 Redirects | SEO Tools | Default htaccess | CuteRank
  8. #5
  9. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Feb 2012
    Posts
    4
    Rep Power
    0
    Broad includes all of your words in any order. So if you are looking at rock and roll as a broad search, you get results for that type of music, AND you could get results for ships that roll and rock in the water, or a bakery that sells rolls and has a building with a rock exterior.
  10. #6
  11. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2012
    Location
    US
    Posts
    12
    Rep Power
    0

    Sharewellnewswire caters Unique Press Release distribution services


    Exact keyword research the search engine shows the only those sites which contain keywords in title tag while Broad keyword research means the sites with those keywords along with other keywords as suffix and prefix.
  12. #7
  13. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2013
    Posts
    7
    Rep Power
    0
    Exact match is best to base decisions for SEO and PPC. Broad Match records any search string which features the keyword/s you're interested in, plus any other words
  14. #8
  15. No Profile Picture
    Banned
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Nov 2012
    Location
    Brighton, CO
    Posts
    39
    Rep Power
    0
    When you perform exact search, the outcomes you see will be exact that word, but when you perform broad searchyou will get some extra results also. Extra here means the exact word/keyword with other word combined with it. E.g. if we search seo the results will be shown containing seo only in exact search, but in broad search we will get seo services and seo companies also with the results.
  16. #9
  17. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2013
    Posts
    33
    Rep Power
    0
    Broad and exact match both help you to find right keyword.

    You know that Broad means "Wide" ...your search keyword result will be showed relevant many keywords.

    And exact means "Precise" ... your keyword result will be showed very close keywords.

    But both results are okay... it depends on your use.
  18. #10
  19. Poker Chick
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    May 2009
    Location
    @ Poker table behind a big stack
    Posts
    1,412
    Rep Power
    894
    Broad searches are generally one keyword and the results are phrases that contain the keyword. For example for the keyword car, you would get results for red cars, blue cars, green cars. Exact match would be a search for "red cars" only.
    Frankly, I wonder who Frank is and why he has his own adverb.
  20. #11
  21. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Feb 2013
    Location
    Romānia
    Posts
    49
    Rep Power
    5
    Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match). For example, you choose your broad keyword "cat food" will also include search traffic for food cat, food for cat, food for fat cat etc. With exact match, your site will appear when someone searches for your exact keyword (example: cat food), without any additional words before, after, or in the middle of your keyword.
  22. #12
  23. No Profile Picture
    Newbie
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2014
    Posts
    4
    Rep Power
    0
    Exact match is best to base decisions for SEO and PPC. Broad Match records any search string which features the keyword/s you're interested in, plus any other words. These other words could be irrelevant to your search. Exact is where only the keywords you're interested in have been entered. Also pay attention to the region and language settings.

Similar Threads

  1. Replies: 3
    Last Post: Nov 16th, 2006, 08:54 PM
  2. Phase, exact and broad match
    By skywalker786 in forum Keyword Research
    Replies: 1
    Last Post: Oct 30th, 2006, 11:29 AM
  3. Broad Adwords Keywords Against Exact Match
    By David Bowley in forum Google Adwords
    Replies: 2
    Last Post: Feb 28th, 2005, 11:34 AM

IMN logo majestic logo threadwatch logo seochat tools logo