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    Need Advice for Good Keywords in Title and Description


    A collection agency has following Debt Recovery services in Transportation, Per Diem, Frieght, Trucking, Logistic. Have just four pages: Home, Operation, Payment, Contact Us. Confused about good usage of keywords in title tags of home page, these are the two list i came up with which can be added

    1) Debt Recovery | Transportation | Per Diem | Trucking | Freight | Logistic | Collection | Agency | State | City

    2) Debt Recovery | Transportation Collection Agency | Per Diem Collection Agency | Freight Collection Agency | Trucking Collection Agency | State | City

    Any advice please. Feedback appreciated
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    As a title, this is far too long. People would start yawning halfway and besides: major search engines only show up to 65 chars on the serps anyway.

    As a "description" meta text, it is not the right style: make that into a nice, short but complete sentence.
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    Thanks for the suggestion, description not mentioned in my post, those two are for title tags alone. I'll try to reduce the number of characters and split between home page and operation page, any other suggestion for good title tag with those keywords or which of those two versions i written are good to go. Any feedback will be appreciated, looking for best solution.
    Last edited by vincentind; Jun 12th, 2012 at 12:45 PM.
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    Originally Posted by vincentind
    Thanks for the suggestion, description not mentioned in my post, those two are for title tags alone. I'll try to reduce the number of characters and split between home page and operation page, any other suggestion for good title tag with those keywords or which of those two versions i written are good to go. Any feedback will be appreciated, looking for best solution.
    title your page with a couple of keywords and make sure thats what the page is about, use the other keywords on different sub pages..again make those pages about the key words, Same with your description...put your city/state in a footer so it appears on every page. Don't use what you showed in your first post.

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    • vincentind agrees
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    Originally Posted by vincentind
    Thanks for the suggestion, description not mentioned in my post, those two are for title tags alone. I'll try to reduce the number of characters and split between home page and operation page, any other suggestion for good title tag with those keywords or which of those two versions i written are good to go. Any feedback will be appreciated, looking for best solution.
    Since "description" was in your post title, I commented on that as well
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    Thanks for all your feedback.
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    Originally Posted by vincentind
    A collection agency has following Debt Recovery services in Transportation, Per Diem, Frieght, Trucking, Logistic. Have just four pages: Home, Operation, Payment, Contact Us. Confused about good usage of keywords in title tags of home page, these are the two list i came up with which can be added

    1) Debt Recovery | Transportation | Per Diem | Trucking | Freight | Logistic | Collection | Agency | State | City

    2) Debt Recovery | Transportation Collection Agency | Per Diem Collection Agency | Freight Collection Agency | Trucking Collection Agency | State | City

    Any advice please. Feedback appreciated
    First I would start with 64 characters... 64... that is it! (there is one exception - later)

    Every eye-tracking experiment ever conducted provides this fact: "search click on listings the use the words of their typed in phrase.

    So if Trucking State & City were part of their typed in query and you were in position - they would jump over you and click on position 2 or 3 or so.

    Next divide your title element into 3 parts:

    Keyword Phrase - Call to Action - Brand

    Keyword Phrase - 1 phrase per page
    The title element does not provide all that much weight to ranking and clicks are more important than impressions

    Action to Action - MAKE PEOPLE WANT TO CLICK

    Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, does not make anyone want to click.

    Buy 1 get 1 FREE or 50% OFF will

    Brand - Your business name

    Review any of 1000 domains that sell something and I guarantee the brand name phrases (not just 1 but possibly 2 or 3) will be in the top 10 sales recipient each day, week, month... brand sells - keywords not so much.

    The exception... if your title element is more than 64 characters you can allow brand to be 65th character and beyond on any page but the homepage as your homepage will almost always appear for all brand phrases.

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