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    Keyword Targeting For Local


    Hi Everyone I had a quick question on determining keywords for local search.

    For instance lets say you are an mma gym and in the adwords tool there are only a few phrases that actual register for local for that keyword. For instance:

    mma in Passaic County
    mma in nj
    nj mma

    But the rest of the suggested keyterms don't have any geography attatched to them but have large local (U.S wide) searches such as

    mma training
    mma gyms
    mma classes

    What I'm trying to figure out is if people in the county are only searching for the terms in the first list or are they searching also for the terms in the second list (mma training in Passaic County), but not as much as the first list.


    Thanks for any advice.

    Will
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    To target a local keyword please focus on long tail keyword and keyword phrases and also mention the targeted location
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    Targeting local keywords are more beneficial for business point of view because most of the people have more faith on a local service provider than the overseas. Another thing it is very easy to rank local keyword because the local keyword competition is definitely low compare to global keyword.
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    Get the long tail keywords with geo targeting
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    Target law competition keyword at starting point of your business then switch over high competition keyword.
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    Use Google Adwords tool and set the match types to "Exact", locations and languages to "your nation" (for instance India), and "your language" (for instance english), and then conduct the keyword search and pick the one with decent search volume, and preferably low to medium competition keyword.
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    Another thing it is very easy to rank local keyword because the local keyword competition is definitely low compare to global keyword.

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