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    Keyword Phrases (Example: service location or location service)


    You want to target one major keyword phrase per page, then within the content target two or so more keyword phrases that support the primary one. I've found that Google is treating a keyword phrase such as, "carpet cleaning new york"differently from "new york carpet cleaning." In my mind, creating two separate pages for the two phrases would be considered blackhat.

    How would you go about targeting both keywords at the same time?
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    You can't really hit them all with the same power (there are possibly other variations like "carpet cleaning NYC", etc). If I were starting a website, I'd go for less competitive term first which seems to be "carpet cleaning new york" and try to optimize a title for a few possible phrases, e.g. "Carpet Cleaning: New York Cleaning Services"
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    Ann's suggestion is spot on. Also, you should use both keyword phrases when building backlinks...

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