Thread: choose keyword

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    Lightbulb choose keyword


    hello

    I am new to seo . Since 2 days, I ve been reading a lot of articles here and went
    through some keywords tools . Still I am a bit confused...so here is a newbie
    question:
    The hotel I am working for built up a website, i am now trying to choose
    keywords to prepare the website for positioning. For example, i d like to use this one
    below, you can see the ratings given by overture...Would you consider this number
    a being enough or should I pick keywords with higher ranks?

    6428 left bank hotel paris

    tks
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    According to wordtracker, no one searches for that term. Overture shows 211 searches a day.

    Only 723,000 results in Google for that phrase, which may not sound much BUT the competition at the top seems quite fierce. In other words, you've quite a battle to obtain good rankings for a phrase that might not be clicked as often as you would like IF you do make it to the top.

    'Paris Hotels' has over 7,000,000 results but is searched on 2,700 times a day according to Overture.

    So, to answer your question, I'd swap the last two words to, 'left bank paris hotels' so you can optimise more aggresively for 'paris hotels' at a later date

    Jane
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    wordtracker is more accurate than overture from my experience. For a keyword I ranked #1 at Google, overture gives 60/day and WT gives 0. I only a few hits from Google for that keyword in a week. For another keyword, WT gives 50/day and overture gives 10/day, I got 20 hits a day from Google.
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    (WORDTRACKER AND OVERTURE) Keyword Suggestion Tool

    http://www.digitalpoint.com/tools/suggestion/


    'left bank paris hotels' would be perfect i think.
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    here is a selection
    (in order of popularity)

    hotel paris
    hotels paris
    paris hotel
    hotels paris rive gauche
    paris hotels
    paris hotel reservation
    paris hotel reservation
    réservation hôtel paris
    paris france hotel
    reservierung hotel paris
    reservierung hotels paris
    hotel parijs
    hotels parijs
    weekend parijs


    To improve your position for a competitive term like "paris hotels", combine the phrase with language specific keywords like reservierung (reservation in german), reserveren (dutch). This way you can tap into traffic from countries you may otherwise miss.

    Adwordsmarket.com shows popular searches from france, germany, netherlands, denmark and sweden so you may be able to find some more variations there.
    Last edited by Jasontnyc; Nov 8th, 2004 at 09:31 AM.
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    Big KUDOS for the DP link above. That tool rocks! http://www.digitalpoint.com/tools/suggestion/
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    mick.sawyer
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    I have run through some of the keyword analysers in the past and they seen to have no relation to the traffic you actually get when you are #1 for the term.

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