Quote:
| Originally Posted by BKzzz No need to get feisty here.
Firstly, I wanted to point out that you were wrong about your previous comment:
Meta description still shows up as a snippet for more than mere 1-2 keyphrases unless you do a piss poor job of writing meta description. And by including CTR you are not losing CTR (of course, unless you can prove otherwise) as you incorrectly pointed out on your previous post. |
Sorry mate... you can't say "I'm wrong" - by pure guesswork show me
"a single confirmation of CTR increase because a Meta Decription of the extreme wordsmith quality... were you can also show a decline in CTR when you removed it."
If you can do that... you are a better researcher than me and the 100 or so SEOs that have tried "and failed".
If you can't... then how can you assume your are correct?
The problem with you "common sense"... it sounds good - it's "too good to be true in fact".
The thing is... If you've ever stop to try to test this you are met with a few common issues.
1. seasonal changes
2. monthly changes
3. weekly changes
4. daily changes
5. hourly changes
6. ecomonic factors
7. social factors
8. to 100. etc.
The biggest problem you are stuck with... "IF" a meta description changes anything it doesn't impact like "wow 1,000 additional vsitors clicks" to "that sucks - I lost 1000 visitors because I removed a quality Meta Description"... and all the changes noted above can affect clicks at that noted level... so how do you remove these unrelated issues to prove that your theory is correct?
Your position really comes down to
"it doesn't really matter enough" to make sure I am correct."
If you can't substaniate your claim to any degree of certainty... did it do anything at all?
In other threads I pointed out the issues with conversions.
Quote:
Second, I can’t believe you are asking me to test this. A top 5 poster like you should know how many moving variables and uncertainty there is to get an accurate CTR for organic search. First, Google Organic search results don’t get updated right away so it is difficult to test this. Also, how can you have an accurate value for CTR if you can’t get an accurate value for how many searches were done for a keyword. There is Google Keyword Tool, but you know that the Search Volume is not very accurate.
Besides, I am not going to risk my job by testing it on my clients’ websites. |
Wow you actually agree with me... so how can you assume I'm wrong if you can't prove it?
Quote:
| If you really insist on providing you hard facts, the closest thing I can provide you is a HUGE boost in CTR for Google Adwords. A short description (snippet) under your paid search title is a BIG factor in CTR. All we needed to do was rephrase the snippets for some of our Adword clients to see CTR more than double. |
...I agree... and you also get them with organic results... so how does that support any claim?
Quote:
| I am not going to waste my time and send you real numbers, but I am sure a lot of people (and even you) here who have dealt with Adwords know that the description has a huge impact on CTR. |
That's the point... I did for 6 months... and it was a waste of time... and why everyone needs to ignore your advice.
Quote:
| Lastly, I am sorry to hear that your work on Meta Description caused the conversion to drop. But that may be because you were not clear enough on your Meta Description about what web users should be expecting from clicking your website on SERP (unless of course, you were just trying to bait them in) |
Maybe... but what if you're wrong and it's the fact that the Meta Description can't replace real page content for every phrase and your problem is you hide you content issues that you can easily see behind a great Meta Description?
Google Supports this - they recently noted 20% of all daily searches have never been used before or not seen in the past 120 days... and you can be sure most of this 20% isn't in your meta decription... so "if" your belief are correct... and Meta Descreiption actually does improve something... you are also saying you are losing this 20% right off the top... and because is it a "proven fact" that most longtail phrases are money terms... you are losing sales because you think CTR is improved on non-money terms.
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June 10th, 2009, 05:06 PM
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