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SpyFu is the multi-feature competitor research package that combines several tools:
SpyFu Combat: Give it a keyword group and get a visualized report on who is competing for that keyword group in paid search and how the competitors overlap;
Ad History: Track the copy changes, keyword changes, budget changes in your competitors' PPC campaign. The record is maximum one year old.
Keyword Smart Search: Give it a keyword and the tool will use semantic analysis, available PPC records, public keyword databases, etc to return the list of related phrases and keywords.
Keyword Gropie: Analyze and organize your keyword lists based on the retrieved data (search volume, cost/click, clicks/day) as well as base term
Live Keyword Tracking: See your weekly progress and compare it to your competitors!
It's one of the oldest tools in the market (it's been around for many years), so they should have learned by mistakes and really improved the offer. It's been fun to watch the tool grow and evolve, getting richer in features and creating a value proposition. They are definitely getting it now!
Here's an example of the historical record:
To learn more about SpyFu and what it has to offer, please click here.
If you have any experience with the toolkit, please share it in this thread!
