Clicktale is a web analytics software that visualizes visitor's interaction with your web site. Key features include:
- Visitor behaviour recording: Watch what your visitors are doing
- Mouse moves and click heatmaps
- Form analytics
- Real-time analytics, etc
As a search marketer who has experience working in a large number of verticals, you can use Clicktale to better understand user behavior in numerous instances. Even with the basic plan, you can view click maps, which identify where users clicked on your page and how much by percentage and heatmaps, which measure hovers.
Overall, the software does what is advertised. I found the basic plan to be really good, if you're analyzing PPC landing pages or seeking to broadly understand behavior in your conversion funnel. I also find the software very easy to use and the customer support and documentation to be good as well. One thing to note though, if you're a geek about advanced segmentation, like I am, to get full segmentation powers is not included with the basic plan. However, this is by no means a blocker to depth of insight. Overall, great experience.
To learn more about ClickTale and what it has to offer, please click here.
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