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#1
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Pushin' the Page Rank
I have a pretty good knowledge of how Page Rank works, and the dos and donts of increasing it, but one thing I haven't mastered is how to focus one's page rank onto a particular page, when a site uses extensive interlinking. If a site has a nav bar at top of every page. with links to every other page in the site, how can that be shaped into a situation where PR is flowing into one particular page? Our site has a PR of 6 for the home page, and a few 4's, sometimes a 3, on interior pages. I would like to direct the PR from those 4's and 3's to the home page, which is where it would do most good. (we're playing against sites with PR of 7 or 8 on homepage). Are there ways to do this, given the extreme interlinking on the site?
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#2
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If the only external links are towards the homepage, no internal linking structure will increase that page's PR. You get assigned a finite amount and the only way to increase it is by getting more and better external links.
What could help you, however, is if all your internal pages have a link back to the homepage using your main keyword(s) as the anchor text. It won't help your PR but it will help your rankings for those keywords. Gringo. |
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