Is Page Rank Important

Hi,
I wanted my website to be optimized, the seo told me tht page rank is of no use. is this true. pls let me know.

Yes Page rank is not important for a site to have good SERP. There are instances where low PR sites (PR 1-2) rank higher then high PR (5-6) sites.

This is not 100% true. If you want to be first for keyword with small competition (about 500 000 pages in Google), than high PR can help you to beat your opponents. But if you have serious competition (few million pages or more), then of course links are much more important than PR.

PR measures link popularity only (quantity and not quality), and has no DIRECT influence on SERPS.

Page rank is not important.

Here's my opinion:

Take a forum with thousands of pages. You are not really optimizing for one or two keyphrases. What is more important here is the overall page rank, which would push a large number of pages to the top of SERP. So if you get tons of links, even from non-targeted anchor texts, PR would rescue you.

On the other hand, a targeted site with 10 pages all tuned to one or two keywords, would more directly benefit from anchor text and not PR.

Absolutely incorrect. PageRank neither helps or decreases your chances of taking a ranking. It has absolutely no unfluence on that. PageRank doesn't track the quality of backlinks but the quantity so if you get 50 quality links and your competitiors have 5000 common links page links these will have no where near the value. But the 5000 links provide a higher PR.

PR is only a figure and cannot do a miracle to a website ranking by itself. It was effective on ranking in the past but not that poweful nowadays.

before comment on Page Rank issue, we need to understand about competetive and non-competetive keyword..

page rank is not a big issue for non-competive keyword..

BUT when we are looking for Competetive key-word..
Than ,, YES, It play LEAD Roll on SERP..
PR4 sites can never by-pass PR7 sites on Competetive key-word

thanks

Remember PR is only an indicator for the no of your IBLs. This tool has absolutely no impact on the SEO.

This is true that PR does not affect on SERPs, but one thing in my mind is that having good no. of quality backlinks must provide good PR for a particular site and backlinks with anchor text as keywords will also helps in ranking.

a good thread on PR & SERP Relation:

http://forums.seochat.com/google-page-rank-47/serp-pr-relation-89961.html

PR does not affect search engine ranking directly. I have seen many sites which has PR 0 but good ranking on serps. PR shows only popularity of your site.

Most haven't answered his question - he asked is PR 'important' not does it directly affect SERPs.

The way I work PR is still very important despite not directly affecting SERPs. Having good PR can help in lots of small ways, especially if you recip with people (whether recips are vaulable is a different debate and one I won't get into on a board).

So I'd say yes - PR can be important BUT not directly so when considering position in Google.

How about this....

Google’s Page Rank system has it’s values as far as being a factor in the algorithms decision making but should in no way be considered a focal point of a meaningful SEO/SEM campaign. It is best used by webmasters in understanding the relevance value of a website and for identifying potential ranking bottle necks and red flags a site may possess. It’s mere existence denotes a value is inherent within SEO activities, but without a true measurable value, it is not a viable target for marketing investments

...some more PageRank Ranting,, lol
http://developers.slashdot.org/arti...6/07/24/1358204

In the end, outside of Link buying and selling or recips.. very little use for the LGB (little green bar)