Guess at PR update delay

I think that a few things a goging on at google that are delaying PR update

1) The new treatment of supp index. They havnt decided exactly what type of PR to display here. Or more to the point have not got working algo like for what they want.

2) The devaluing of paid links with paid directories etc. They want to get as many as possible so this PR update will make a significant impact on paid link market. they are still investigating a very large number of reported paid links.

Side note here.. putting a report paid links in WMT was a touch of genious. people can't resist reporting people.

3) something else is being tried.. many people are commenting on SERP flux. Google is waiting for this algo tweak to settle.

The result of all this expect the next PR update to be a doozy...

Yep ... just in time to crush the Christmas selling season for a lot of people ... anyone remember the devastation of the Florida Update?

I get the feeling this is going to be much worse ...

What would be a real dizzying ride will be if Google during this update Google treats disguised advertisements as what they are... advertisements:

1. Brings the link value of all suspected paid links to ZERO.
2. Brings the link value of all suspected triangle/3-way links to ZERO.
3. Brings the link value of all non-relevant link exchanges to almost ZERO.
4. Brings the link value of all blog links to ZERO.
5. Brings the link value of all forum links to ZERO.
6. Brings the link value of non-human edited directories to ZERO.
7. Brings the link value of non-relevant directory listings to ZERO.
8. Brings the link value of paid directories to almost ZERO.
9. Doubles the value of links from obviously relevant links.
10. Resets Wiki garbage pages to supplemental.

If Google were to do the above in this update... it might mean we will see some changes in the SERPS... Ya think?

SEO_AM.... That would be an update that would really clean house. I agree with all of your points but one... I think that some blog links should be counted.

i am thinking that is impossible for google to recognize all these type of links correctly. if you check the link of my wedirectory in signature, you will found that all links come from seo forums.

Don't see how they could do this one accurately but the others I suspect wouldn't be too hard to devalue. If I recall correctly Florida had a huge impact because it devalued non-relevant links significantly.

One of the impacts I see on the horizon is those sites with high PR are going to be very stingy about linking to other sites. If you are involved in SEO and haven't learned at least the basics of Adwords yet I recommend you get to it. I think ultimately Google's goal is to run all SEO's out of business so their clients will invest strictly in Adwords.

"...to run all SEO's out of business" may not be their realizable goal, but I bet "...to run all SEO's out of business" is one of Google's fondest dreams. Without SEOs... Google can do whatever they damn well please. In a way SEOs keep them a bit honest.

SEO is just a industry term for 'internet based marketing manager'. The most that will happen is the nature and the difficulty invloved will change. Companies with still employ marketers to manage their web profile and mazimise there exposure. It will still boil down to ROI and opportunity cost.

I do see the end of easy SEO techniques though...

Yup! Most likely fairly soon. It is no longer a free for all looking for links to drive traffic. It will take real talent to succede.

Your list generated a couple of questions for me:
1. The key word being "suspected", what happens when ggl starts proclaiming "guilt" based on speculation or even some competitors false report of paid links, and then honest webmasters with good content, real links, and valuable services end up losing SERPs? In other words, shouldn't there be a way to achieve confirmation prior to de-valuing those links?

2. Curious as to why you mention blog links...are you referring to spammy blogs? I thought GGL loves blogging because in some ways it could arguably represent a miniature "model" of what the "ideal" web would be (in GGL's view) i.e. proactive content creation with user generated feedback and the social networking element that is facilitated by blog rolls, trackbacks, etc...in other words, theoretically "honest" content creation and linking networks.

3. Regarding non-relevant links...If they were to implement devaluation of all links from sites that aren't deemed relevant, then your competition would immediately have a means of taking you out of the serps, i.e. link to your site from every site they can which does not relate to yours. Actually, same applies for paid links, and paid directories. If I knew GGL would take you out of the serps for that, I could just go sign up my competition's site at any and all paid directories/links as I choose, and then wait for their serps to fall...

Wake up and smell the coffee... Lest we all forget... Google is not legally obligated to do anything for you or I as SEOs.

Google, at their own discretion, can decide on which sites/pages they will or will not include in their index. This is to include whether they decide to put your page in front of mine or hundreds of positions below it.

Google is the composer... director... and star of this opera... We are only beggars asking to be included. We play by Google's rules and their decisions...

I worry about those that think they do not have to comply with what Google wants. Google is getting tougher and tougher... If you want to succede... learn to play their game better than anybody else in your league.

...and thats why everyone loves (and secretly HATEs) google!

Back in the day... :-) ... you went down on one search, you could bet you would be higher in the other!

now with the three!

Yahoo is slow... but again its there for the directory not the search engine IMO.

MSN picks up changes fast but based on our traffic, we get little from MSN even though my site ranks quite high,

Now Google... we get 85% of site traffic from google, PPC and Organic, I imagin we are like alot of people...
Google Changes or the site gets binned, and you are out of business, end of.

Thats why its so unhealthy having Google (or any search engine at the top) its too powerful and its dangerous!

Google is most definately updating the algo to dampen the value of suspicious links based on a number of obvious factors (link location, density of hrefs, lack of context, lack of relevance).

Once this is in place, PR will be released to toolbar users.

Naturally a handful of big link sellers and buyers will be penalised manually by Google's team - to make an example and scare the SEO masses.

? Hmm. I'm not sure how this response fits the questions that I raised in the post.

I.E. it goes without saying that GGL can conduct its index and practices however it wants to. I think it is fair to say that certain basic principals of logic drive their motivation in terms of how they index sites, to some extent what drives their penalty policies as well. Some of those have been documented on google's blog and elsewhere by the founders, Matt Cutts, etc.

By asking those questions, I don't think I am being naive, just trying to understand what that logic might be. I also think its fair to say that GGL wouldn't want to implement policies that would make it extremely easy for webmasters to sabotage each other's rankings, because that defeats the purpose of having penalties at all. That is, it could dilute the quality of the search results as much or more than the behavior being penalized, IMO.

I think there is going to be an Algo Overhaul...

Some Major thing is going to happen.. Or perhaps the worst for some .. Talks have been there to Vanish the TBPR..

But I guess.. Its the Silence before a storm .. I am expecting an Algo Change this time..With some Important modules ofcourse, like told up by SEO_AM.. I guess.. google will surely focus on your points SEO_AM this time.. or perhaps.. slowly..?