People come to me all the time with sad stories about how they lost all their ranks and now they are going to lose their business. It makes me wonder why people put 100% of their marketing eggs into that one wildly unstable, ever changing basket.
Is the success of your business tied directly to your Google ranks? If you lose your ranks will you lose your business? Be prepared if (when) this happens! What steps have you taken if disaster hits?
Formulate a plan now:
Build a Plan B website, while you're at it build a plan C also and start building authority for other key phrases
Try experimenting with some other types of advertising
Try working with resellers
Set aside some money for an adwords campaign
What else might business owners do to protect their livelihood in the event they lose all of their ranks?