1. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
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    Your Business Plan

    People come to me all the time with sad stories about how they lost all their ranks and now they are going to lose their business. It makes me wonder why people put 100% of their marketing eggs into that one wildly unstable, ever changing basket.

    Is the success of your business tied directly to your Google ranks? If you lose your ranks will you lose your business? Be prepared if (when) this happens! What steps have you taken if disaster hits?

    Formulate a plan now:
    Build a Plan B website, while you're at it build a plan C also and start building authority for other key phrases
    Try experimenting with some other types of advertising
    Try working with resellers
    Set aside some money for an adwords campaign

    What else might business owners do to protect their livelihood in the event they lose all of their ranks?
  2. #2
  3. My views are my own ;)
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Jun 2012
    Clifton Park, New York
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    I like this case study I posted a while ago at TW: What lesson Penguin / Google penalty SHOULD teach a marketer | Threadwatch.org

    That being said, learning to work with existing clients to build loyalty and / or community as well as increasing the site usability and conversions should definitely be in the business plan...

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