Are you afraid of losing Google traffic?
There's one argument that's bugging me in Google penalties dilemma.
A small business can easily go bankrupt after Google takes away their traffic and the newer-emerged pesky argument from some beloved experts in our industry is "Blame yourself: If you relied on Google only for traffic, you were doing it wrong in the first place. Google is not the Internet blah blah blah.."
Now, I understand and even advocate "Don't rely on any one source of traffic / leads" strategy. But let's face it: when Google traffic comes, it somehow monopolizes your traffic sources: I know many business owners who actually started growing their teams when Google traffic started increasing. It's easy to become dependent on it and, let's face it, it's among the best converting sources as well.
Now, how much do you depend on Google traffic and are you trying to get independent?
Comments on this post
Everything will be ok in the end
If it's not ok, it's not the end