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Wrong description in Google Index

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Wrong description in Google Index Google Optimization forum discussing techniques to increase rank in Google. Find help for beating spam pages, getting out of the sandbox, and beating the Google algorithm. Also read about the best SEO tools to help with Google search.

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  #1  
Old April 15th, 2008, 03:14 PM
leofwen leofwen is offline
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Wrong description in Google Index
Hi, after recent changes to my website (removing old pages and adding new ones) Google has indexed virtually all the pages but the ranking of some of them is so low they cannot be found, and the description accompanying the indexed entry is not the description on the page, it is part of the Shop menu. an example can be seen at kudubikes.co.uk/shop/27. I assume as a by product of this our hits have been cut by 70%.

Help, any ideas what could be causing it.
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  #2  
Old April 15th, 2008, 03:52 PM
Kezbiler Kezbiler is offline
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Quote:
Originally Posted by leofwen
Hi, after recent changes to my website (removing old pages and adding new ones) Google has indexed virtually all the pages but the ranking of some of them is so low they cannot be found, and the description accompanying the indexed entry is not the description on the page, it is part of the Shop menu. an example can be seen at kudubikes.co.uk/shop/27. I assume as a by product of this our hits have been cut by 70%.

Help, any ideas what could be causing it.


Your title is the exact match of your meta description.... change that... and your meta keywords is also the same.... dont take google for idiots.....
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  #3  
Old April 16th, 2008, 03:33 AM
leofwen leofwen is offline
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Quote:
Originally Posted by Kezbiler
Your title is the exact match of your meta description.... change that... and your meta keywords is also the same.... dont take google for idiots.....


How can that be the cause when a search for "Scott Mountain bikes" returns us as No 1 from 2,580,000 and the title, keywords and description are as alike as on the page I gave as an example of our problem
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  #4  
Old April 16th, 2008, 04:07 AM
Creative Box Creative Box is offline
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Quote:
Originally Posted by leofwen
How can that be the cause when a search for "Scott Mountain bikes" returns us as No 1 from 2,580,000 and the title, keywords and description are as alike as on the page I gave as an example of our problem


Laziness is a bad thing - change the meta-descriptions so they are unique to every single page on the site.
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  #5  
Old April 16th, 2008, 05:22 AM
leofwen leofwen is offline
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Quote:
Originally Posted by Creative Box
Laziness is a bad thing - change the meta-descriptions so they are unique to every single page on the site.


Every page already has unique meta descriptions, they always have been both before and after our drop in traffic
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  #6  
Old April 16th, 2008, 12:26 PM
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When did you change your site? What kind of changes did you do? Server, domain, structure? More info please...
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  #7  
Old April 16th, 2008, 12:40 PM
leofwen leofwen is offline
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Originally Posted by MrCat
When did you change your site? What kind of changes did you do? Server, domain, structure? More info please...

The main changes were in two areas. We had two top level menu options of "Accessories" and "Components" behind these the range of products was increasing and becoming more difficult for customers to find, so we decided to do away with these two options and brought each of the product types onto the main menu. This gives us eg
Bags -Bike Bags
Bags -Backpacks
Bags - Messenger

The structure of each of the pages was the same as before the change.

I know this caused a lot of 404 issues because we didn't redirect from the old pages. I have now (Via Google Webmaster Tools) listed the remaining dead pages to be removed from the index.

Google has now indexed 1,100 pages which is virtually all our site, but the rankings have gone in many areas and other areas return weird hits.

eg "Scott Mountain Bikes" we are still web No 1

"Scott Bikes" was No1 now is No 126 and the hit finds our saddlebags section!!

Help
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  #8  
Old April 16th, 2008, 12:46 PM
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first off you changed the page names, this removed any links and rankings associated with those pages.

the pages are starting from the beginning. You should have 301 your pages from the beginning.

now you have asked google to remove them, this is the right thing to do for now.

Make sure your internal linking structure is good. Ie. text links to other pages within your site.

see if you had anyone linking to your old pages, contact them and see if they will link to your new pages.

Wait Wait Wait and keep building links.

P.S. Blow up your meta tags they are useless.
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  #9  
Old April 16th, 2008, 03:15 PM
leofwen leofwen is offline
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Quote:
Originally Posted by googler
first off you changed the page names, this removed any links and rankings associated with those pages.

the pages are starting from the beginning. You should have 301 your pages from the beginning.

now you have asked google to remove them, this is the right thing to do for now.

Make sure your internal linking structure is good. Ie. text links to other pages within your site.

see if you had anyone linking to your old pages, contact them and see if they will link to your new pages.

Wait Wait Wait and keep building links.

P.S. Blow up your meta tags they are useless.


Thanks for that. I think you are right, but we are getting some funny results. Google webmaster Tools now tells me to boost the meta description an make it bigger. So much for those who say meta tags are dead.

Cheers
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  #10  
Old April 16th, 2008, 04:15 PM
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meta desc is possibly useful for your snippet but believe me when I tell you it has no effect on your rankings. Just because Google webmaster tools says to use it doesnt mean it is taken into account on your rankings.
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  #11  
Old April 16th, 2008, 04:36 PM
leofwen leofwen is offline
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Quote:
Originally Posted by googler
meta desc is possibly useful for your snippet but believe me when I tell you it has no effect on your rankings. Just because Google webmaster tools says to use it doesnt mean it is taken into account on your rankings.


In fairness to Google they do say it doesn't affect rankings. Do you think the ranking is affected by the quality of the main text fields and how they include the key words and title words?

Cheers
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  #12  
Old April 16th, 2008, 04:46 PM
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The only meta tag that affects how you rank would be the <title></title> should be short and to the point.

Yes your main content, or any content on the page should have your keyword pharse for that page within them

Each page should be focused on a single keyword phrase i.e

<html>
<head>
<title>Blue Widgets | bluewidets.com</title>
</head>
<h1>Blue Widgets Information</h1>
<p>all the blue widget info you need</p>
</html>

next page red widets, next page white ones etc.
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