Great community. Great ideas.
Welcome to SEOChat, a community dedicated to helping beginners and professionals alike in improving their Search Engine Optimization knowledge. Sign up today to gain access to the combined insight of tens of thousands of members.
Feb 18th, 2013, 06:57 PM
Will Redirecting an Established domain Lose my Ranking?
Being very new to SEO my question may seem somewhat uninformed.
I have a web domain that I believe ranks pretty well. I own a local sign company that has started shipping all over the nation. I have a paid ad through Dex Yellow pages and my business gets a lot of inquiries and has been for about 8 years.
I want to turn my company into an online service rather than local, but with a new domain name. I want to redirect my current domain, the one that Dex lists, to the new domain. By doing this will I gain any ranking advantage to my new domain, or will I lose everything from my existing domain? As I see it, anyone looking at the Dex ad will click and be redirected to the new domain. However, I want to be able to maintain my ranking on Google etc.
Hope this makes sense.
Feb 18th, 2013, 07:00 PM
You would have to do a 301 permanent redirect. In doing so you may lose up to 20% of the power in your current backlinks. That could affect your current placement in the SERPs.
Feb 18th, 2013, 09:45 PM
Why do you think you need a new domain to do that?
I want to turn my company into an online service rather than local, but with a new domain name
Feb 19th, 2013, 12:24 AM
^ Maybe because the old domain names were long or hard to remember, there are a lot of reasons to change the domain names. But it is as said above, it is not recommended to redirect your domain name unless it is absolutely necessary.
Feb 19th, 2013, 01:42 AM
Though a permanent redirect would help in this case, but I am still not sure if the domain change would be a nice idea. I would recommend to keep the domain name same (if possible) and change the messaging and marketing activities to give it a look of national website rather than local.
Feb 20th, 2013, 11:12 AM
Thanks everyone for the info. I may just have to start the new site from scratch and try to build its own ranking. Perhaps dedicate a portion of my existing site homepage to direct the user to the new site, local vs national. My whole reason is that I did not want to offer my local base the pricing structure as the national base. There is a lot of hand holding and customer service that is expected locally, whereas on a national level, people just want to buy, check out and get their product, so no hand holding, so the prices can be much cheaper than local. I just have to work through these details. I was hoping to use my existing site with the good national rankings as the online site and change my local site to something else. So I have some thinking to do about this. Thanks again!
Feb 22nd, 2013, 12:11 PM
A couple of years ago I changed domain names to get a TLD (vs a .ca). It took 12+ months to recover. Re-directing everything perfectly is a tough job, and some blogs etc weren't 301'd right and they happened to have a lot of links to them. Took a very long time for the new site to reflect the PR of the old site as well.
By prillo in forum Keyword Research
Last Post: Mar 18th, 2011, 06:37 AM
By signify_1 in forum Google Optimization
Last Post: Feb 8th, 2011, 09:50 AM
By colinator in forum Search Engine Optimization
Last Post: Aug 4th, 2008, 11:48 PM