Okay guys with Matt Cutts new statement it seems that Penguin 2.0 is in the offings. Is this just a Google scare tactic or will it leave a lot of devastation in its wake. A lot of SEO guys and companies lost their jobs in wake of first Penguin attack. What hell with this version wrought? If Google punishes all SERP high sites as someone does some optimization will customer be served in Google's quest for vendetta. The resulting sites may not be up to the muster.
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- EGOL → agrees: Start "earning" links instead of "building" them and this will not be an issue.