Quote:
| Originally Posted by J.T Thanks for the feedback.
Being fairly new to SEO I'm unsure on how to go about getting backlinks. If you could tell me what I should exactly be doing it would be a great help. |
Thanks for Asking. Although that was my first post, I can see you are well on your way to your first 100 posts. Since you are savy enough to sign up for an SEO chat forum, I am pretty sure you have read quite a bit about SEO, but I don't mind sharing a bit.
Here are the basics (You Probably know):
-meta data: Titles, Descriptions, and keywords
Created unique meta data for every page. The description is the NEW "keywords" section of the 2000s. It's useless to put a lot of stock in that section, but not titles and descriptions.
Here's the Stuff that will Blast Your Site into the Stratosphere!
-Links
Write Press Releases with your main keywords and publish them on preweb and other new sydication sources. Always have an angle and don't be too commercial until the very end.
Ask for links in personalized emails to relevant (on subject sites). Try not to have your link on a page with more than 10 to 15 links.
Use your keywords in your anchor text (blue words in the link) by using <a href="Full URL">Your Keywords</a>.
Submit your site to free and paid directories. If you have the cash, get in the Yahoo! Directory ($299 a year) or some other less expensive alternatives such as JoeAnt.com or L10s.com.
Linkbait your blog by writing often with cool lists, and high-interest posts people can really sink their teeth into. There are many ways to do this. I reccomend reading the book Blog Marketing, or just check out the top blogs on Technorati. They are on top for a reason.
-Shopping Comparision Sites
Submit a feed to Google Base/Froogle if you are selling products.
If you have a little capital also submit a feed to BizRate/Shopzilla, Shopping.com, and Yahoo! Shopping. I have had the most success with BizRate/Shopzilla, but it helps to be in them all from a branding perspective.
-Pay-per-click
This is it's own animal and not exactly SEO.
I would suggest picking up at least two or three books before even touching this and blowing a lot of non ROI-based dollars.
Some good authors are Perry Marshall and Andrew Goodman.
Andrew Goodman has a great blog and newsletter.
Some other PPC platforms are Yahoo! Search Marketing, MSN's adCenter, and Ask.
Make sure you do enough keyword research so you aren't going after the most expensive, highly-competitive keywords.
Use Wordtracker's free trial or monthly service.
From experience, you can really get some high conversion and less expensive clicks from Ask.
Of course there is much more, but this list should send you well on your way.
Neil
SEOstew