Will a New URL boast page ranking

My boss paid over a £1000 yesterday for a URL which has two keywords in the URL title www.finance-jobs.co.uk. We plan to use this at a later date for a new website. In the mean time could I use it as a domain name for the companies main site but keep that URL? Will it give an increase in page rank / traffic?

well it depend if the keyword/s have a high search result... i searched for that keyword/s on google and it has 340 million search result..
you a alot of competitors on that keyword/s

thats a lot of money

1000 for finance-jobs?? hell no, i would have expected to pay a lot more then that. lol

why would you want it ?

You serious? Finance jobs are big earners. if you get employees to finance employers you could make an insane amount of money

oh yeah, not contested at all

At least this guy is going to treat this drop caught, hyphenated, no back link, PR 3 URL with respect....


by duping content, letting it go stale and launching relevent (probably thin affiliate) content on it when he gets round to it


WINNAR

Yes our finance jobs can earn twice as much as the cost of the URL price. The price is not issue as if I generate only 2 good finance jobs from the URL it has paid for itself.

I just wondered if it had any benefit in SEO terms? By getting it used on one of our recruitment sites would it increase PR or traffic or do I need to do something else such as get links into the site based on the key word finance jobs pointing to finance jobs?

Or should I wait a while develope a new site and do it that way?

Yes you want to get finance job websites to link to this domain. I advise starting this website now. Get building link, you already having the domain in co.uk it may be a good idea to try for google.co.uk first. so go for uk ip finance websites or job websites, youve got an open playing field into a small part of a big sector. Hence i said that i was suprised it was so cheap. Its irrelevent the PR ect. the domain itself to me is work a lot more then 1000, as i know i could make 100 fold that if i optermized it properly. Start now so that you get some good old quality links into the website.

Great, I will start the site tomorrow and get linking and blogging start away back to it. I have an old site that I could use the new URL on but adapt on the keywords in the URL.

to actually answer your question. No, there is no value from the web addy alone, none. if before you purchased it it was a PR 8 web site... then pushing it to your web site may give a brief bonus, but without the original content nah.

Not too much linking building can go on either if there's no content on it. I wouldn't 301 it to a different site 'in the intrim' because that a) destroys brand recognition, b) throw the spiders for a loop de loop.

Yep i agree with dj. They only advanatage having your keywords in your domain name brings is if you do a lot of link building in some cases people will just put your domain name as a link. This than gives you keywords inj the anchor text.

Given the field you are trying to compete in i would guess that this is going to help your serps about as much as peeing on a forest fire helps put out that fire.

spending that money on conetent creation would be better. Still if ya boss has loads of money than that pee is not going to hurt...

So you need to caclulate in:

cost of URL
cost of webdev
cost of content creation
cost of hosting
cost of IBL building
cost of SEO
cost of marketing (online & offline)
etc etc


and you're £1000 down already

and you're OP worries me you haven't got a clue where to start

good luck

IMHO, that domain was not a good trade but it is not the worst either.

I buy domains like this, but better (.com domains without hyphens) and for less money, because I don't want my competitors get it.
And I got nice traffic from those domains just because of people typing in the exact domain name.

I would rather prefer to buy a domain for 2000 dollars that doesnt contain either a "-" or a co.uk with more character than one that has it for several reasons:

-People usually dont learn or pay attention to the domain extension they usually type .com first unless the website design let the user know about the domain extension... I am a internet user and i use it alot and when i dont remember the extension of a website i usually type first .com than others

-A "-" on the domain is the worst thing someone can have on the domain name for alot of reason like its very hard to remember a website that got a minus on the name. Most the people that got on the website by referal or by google will not remember that the domain name have a minus on the name so they probably will type it without it.

I know that this can sound crazy but i like that my clients remember and enjoy my website; there is nothing more frustrating than trying to remember where the hell the minus was on the domain named? or what was the domain extension?. Also because most the people that buy stuff doesnt buy it the first time they enter the website; they probably enter other websites in order to compare prices or brands, so a domain that has a nice and cool domain will be remembered easier.