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    Why are sites with no content getting higher rankings?


    Hi, I am the webmaster at asylumboardshop.com and I am having a problem breaking into the top spot of search placings for some key terms like "skate store".

    Actually, I'm wondering about one competitor in particular. The site is pacsun.com . They have NOTHING in their content that says "skate store" but they still rank higher than we do.

    I've taken a look at their source code and i dont see the term "skate store" anywhere in there.

    Any help would be appreciated. THANKS!
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    The exact text "skate store" may not appear on the page, but the word skate appears plus they have a Store locator section and that could have lead to aquiring backlinks with the anchor text containing that word too, so following that route the site ended up ranking for "skate store".

    http://www.webconfs.com/anchor-text-analysis.php - check out that site to see if there are backlinks pointing to it and having the word "store" in the anchors.
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    Originally Posted by asylumboardshop
    Hi, I am the webmaster at asylumboardshop.com and I am having a problem breaking into the top spot of search placings for some key terms like "skate store".

    Actually, I'm wondering about one competitor in particular. The site is pacsun.com . They have NOTHING in their content that says "skate store" but they still rank higher than we do.

    I've taken a look at their source code and i dont see the term "skate store" anywhere in there.

    Any help would be appreciated. THANKS!
    One of the very strong reason of good ranking is back links.
    This site may have strong back link power and targeted keyword phrases were used as anchor text in the links pointing to the site.
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    So you're saying that because my site has zero back links that my rank is lower? Time to build it up!

    Thanks so much for all the help so far.
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    Originally Posted by asylumboardshop
    So you're saying that because my site has zero back links that my rank is lower? Time to build it up!

    Thanks so much for all the help so far.
    If your site lacks backlinks, then you definitely need to get back to work and build as many as possible. Google emphasizes backlinks a lot nowadays.

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