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Which Domain Extension To Optimize?
My target audience is AUSTRALIA and no where else, i am purely targeting a local area.
The domain i want in .com.au is unavailable, but it is available in .net So my question is, can a .net be optimised as well as a .com.au?
eg blue-widget.com.au
blue-widget.net
Do you think that there would be too many drawbacks optiomizing and competing against the .com.au that is currently registered, but parked and for sale?
I have no knowledge in this area and would really appreciate some advice. I wouldnt like to invest considerable time developing the site and content, when the odds are stacked against me from the start. The domain is hyphoned, im not keen on that, but the two key words are great and there is very little in the marketplace in this field.
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Quote:
Originally Posted by Dart Shop
My target audience is AUSTRALIA and no where else, i am purely targeting a local area.
The domain i want in .com.au is unavailable, but it is available in .net So my question is, can a .net be optimised as well as a .com.au?
eg blue-widget.com.au
blue-widget.net
Do you think that there would be too many drawbacks optiomizing and competing against the .com.au that is currently registered, but parked and for sale?
I have no knowledge in this area and would really appreciate some advice. I wouldnt like to invest considerable time developing the site and content, when the odds are stacked against me from the start. The domain is hyphoned, im not keen on that, but the two key words are great and there is very little in the marketplace in this field.
Thanks in anticipation of your advice. ;)
In my opinion Australian server hosting and back links from sites hosted at Australia will work for you.
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Though you're targeting specifically a particular area, you can certainly opt for .Net URL if .com.au URL is not available. Reason, Country related URLs are helpful to rank your website in the targeted local search engines based on the local Search Engine Data Centres. But upto certain extent only.
There are many other parameters to rank a website top in the targeted search engines. If you're opting for PPC to promote your website to target the local market, there is no need to bother about the .com.au or .Net . Either of them would drive leads through PPC.
Else, if you would like to opt for Organic Results, it would be better if you could build good relevant high page rank Australian back links to your website with consistency. Due to the same, your website would be ranked high for you targeted keywords.
Always make sure, the On Page of your website is well optimized based on your targeted keywords and perform ethical Link Building to rank high in your targeted Search Engines.
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