Reading these comments leaves me confused.
What should I be looking for an SEO firm to be doing for me in terms of off page seo?
If my website has great content that is unique and informative I understand that it will naturally attract quality links. Does this mean there is no off page seo work to be done?
If Blog comments, directory submissions, article postings etc are no longer as valuable what should I be asking my seo to do for me?