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Old October 28th, 2010, 05:28 PM
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What is the use of the | in meta descriptions

First of all, I don't even know what the name of the | symbol is. Second, I can't seem to find it anywhere on my keyboard. Third, it appears in 5 of the top 10 urls (meta title) for my main keyword. Can anyone shed any light on it's name and use in seo?

Thanks!

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Old October 28th, 2010, 05:34 PM
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Pipeline - just above the ENTER key - just a character, no impact on SEO.
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Old October 28th, 2010, 05:36 PM
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Quote:
Originally Posted by mharvey
First of all, I don't even know what the name of the | symbol is. Second, I can't seem to find it anywhere on my keyboard. Third, it appears in 5 of the top 10 urls (meta title) for my main keyword. Can anyone shed any light on it's name and use in seo?

Thanks!


First off, it is called a vertical bar.

Second, it is basically just used as a spacer, most commonly used in titles. Helps break things up visually, but basically is just a spacer.

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Old October 28th, 2010, 05:36 PM
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Quote:
Originally Posted by pro_seo
Pipeline - just above the ENTER key - just a character, no impact on SEO.


"Pipeline," good, now I know what to call it. And I found it on my keyboard. Thank You! Now about the seo impact: why would anyone use it?

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Old October 28th, 2010, 05:38 PM
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Quote:
Originally Posted by mharvey
Now about the seo impact: why would anyone use it?


Primarily as a word separator.

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Old October 28th, 2010, 05:41 PM
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Quote:
Originally Posted by pro_seo
Pipeline - just above the ENTER key - just a character, no impact on SEO.


true, also referred to as pipeline or even just pipe.

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Old October 28th, 2010, 05:43 PM
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"Vertical Bar," also good. Thanks. Used for spacing and visual impact, reasonable and logical explanation.

I always get suspicious when a group of webmasters start dominating the rankings and is doing something I'm not. Any other seo comments on the use of the vertical bar|pipeline?

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Old October 28th, 2010, 06:32 PM
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I'm sure if I thought about it long enough I could come up with some elaborate purpose for it but it would still lead to having ZERO impact on SEO efforts. It has the same effect as a comma (,), dash (-), asterisk (*), and the list goes on. It tends to look a little more aesthetically appealing in my opinion.

Move on and don't sweat the small, meaningless stuff. If you think there is some underlying purpose, add them to your site and test it. But I will add and try to save you time, you've heard it from three separate people that it has no purpose and no SEO benefit.
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