What is good page load time as per SEO perspective?
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What is good page load time as per SEO perspective?
For my 1.5 month old website http://www.creditcardpaymentgateways.in the page load time is 10.2 seconds and is slower than 94% of websites.
What is a good page load time then?
This is what Google Webmaster Central is saying in Labs->Site Performance:
Quote:
Performance overview
On average, pages in your site take 10.2 seconds to load (updated on Oct 9, 2010). This is slower than 94% of sites. These estimates are of low accuracy (fewer than 100 data points). The chart below shows how your site's average page load time has changed over the last few months. For your reference, it also shows the 20th percentile value across all sites, separating slow and fast load times.
Anurag
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Last edited by pro_seo : October 15th, 2010 at 04:34 PM.
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I shoot for under 3 seconds. My home page goes over I think a lot has to do with whether your text loads first and images last so at least your visitors know they are in the right place and the site is working.
How fast a page loads depends on connection speed, modem speed, etc. too.
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Last edited by JBacchi : October 15th, 2010 at 05:57 PM.
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When you look at the site performance in Google Webmaster tool Lab Section, you can see in the graphic that Google consider everything bellow 1.5 seconds to be fast and everything else to be slow.
So since a small percentage of your ranking is based on your site average speed, I would say to aim at 1.5 seconds and less!
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Faster Loads
1.5 Seconds, If you arn't near this then you should look at:
- CSS Minifier
- Large Images, Compress JPEG's (jpegtran) and PNG's (optipng)
- Faster Host.
- First Level Cache (Page Content).
- Second Level Cache (Frequent Database Data).
- External Flash Loaders for Flash Content (swf loading swf)
- Install PageSpeed for firefox so you know exactly what is slowing you down.
- Installing Scripts into the Cloud.
On average, pages in your site take 1.3 seconds to load (updated on Oct 10, 2010). This is faster than 83% of sites.
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I think the proposal is based on the research habits of users following:
Response page must be followed in time by 2 seconds or visitor leaves the page ...
The whole page needs to be loaded within 10 seconds ...
The consequences are the same - visitor leaves the page ...
All of the above applies for 56k dial-up ...
In an era of rapid internet site that is not loaded for 2 seconds, has a serious problem with the optimization ...
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from our own testing, server speed appears to NOT EFFECT SEO rankings an iota.
that is, we tested 12 client sites vs 12 others....in 2 groups, each with varying load speed times.
not a ONE lost/gained any rankings that we could see empirically were based on that speed.....
oh. total hosted sites on any server in our farm run at <50 per server...unlike say Bell up here in Canada that puts like 15,000 sites on a server....ie our load is much much much smaller and therefore resources are at a nanosecond's call for any of these ded server sites....
so...far as I'm concerned, this is a non-entity algo red-herring -- for us and our farm...tho if you say host at GoDaddy's wildwest farm that might be important....dunno...as we demand all SEO clients host with us on our farm....
ymmv of course.....just my take on same...
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Your target load time depends on what you are targeting.
In your case, you should shoot for 2-3 seconds. I myself own a payments business that I started before I got into e commerce. I know your industry well. Its a commodity.
Now, if your site's content is something that is not available on other sites, higher load times are more reasonable/acceptable . BUT in commodities, you better make things as easy as you can for your user.
There are 2 lemonade stands next to each other. 1 with 10 people in line, and another with 2. Which one are you gonna take?
Then, there are 10 people in both lines. One is moving faster than the other. How hard is it to jump in the next?"
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I don't agree when you say server speed does not affect an iota with regard to SEO.
If I were at Yahoo or Google I'd want my customers ( search engine users) to have good experience. I'd like to show the users "fast" websites first rather than sluggish ones.
Secondly Google would want to assign some ranking based on speed just to keep an edge over it's competitors.
The manual of the top seo software I'm using clearly states that the PR Google shows us is only for marketing purpose, actual one is different.
That means the Google PR is misleading for any short term analysis/research.
I've checked with Yahoo's YSlow plugin on my browser. One important thing it told me is that the my website's prime cache is only 26K out of total page weight of 144K. And suggests me to add expires header which I was not aware till now. Mine is Joomla wesite, I've already done some optimizations after creating my first highly unoptimized website.
Quote:
Originally Posted by JVRudnick
from our own testing, server speed appears to NOT EFFECT SEO rankings an iota.
that is, we tested 12 client sites vs 12 others....in 2 groups, each with varying load speed times.
not a ONE lost/gained any rankings that we could see empirically were based on that speed.....
oh. total hosted sites on any server in our farm run at <50 per server...unlike say Bell up here in Canada that puts like 15,000 sites on a server....ie our load is much much much smaller and therefore resources are at a nanosecond's call for any of these ded server sites....
so...far as I'm concerned, this is a non-entity algo red-herring -- for us and our farm...tho if you say host at GoDaddy's wildwest farm that might be important....dunno...as we demand all SEO clients host with us on our farm....
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From the horses mouth
Quote:
you’ll notice that the current implementation mentions that fewer than 1% of search queries will change as a result of incorporating site speed into our ranking. That means that even fewer search results are affected, since the average search query is returning 10 or so search results on each page. So please don’t worry that the effect of this change will be huge. In fact, I believe the official blog post mentioned that “We launched this change a few weeks back after rigorous testing.” The fact that not too many people noticed the change is another reason not to stress out disproportionately over this change. -- Matt Cutts
If your site loads slow will it have much effect on your serps? Probably not. It's in the Google Algo, but probably like .0001% of it. Should you care how fast your site loads? Yes, take care of your users. You should care 10 times more about site speed if you run an eCommerce Site.
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We've beat this horse several times before and think we came to the consensus that:
- page speed is in the Google algo for PR without much affect on PR (a page's PR has no effect on SERPs for that page)
- page speed is more for the user experience and the site owner's bottom line if they own an ecommerce site which page speed can effect
- page speed will only affects SERPs if the page is sooo slooow that the SE spiderbot times out and does not crawl the page/site and the page isn't put into the index
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Quote:
Originally Posted by rag_gupta
I don't agree when you say server speed does not affect an iota with regard to SEO.
If I were at Yahoo or Google I'd want my customers ( search engine users) to have good experience. I'd like to show the users "fast" websites first rather than sluggish ones.
Secondly Google would want to assign some ranking based on speed just to keep an edge over it's competitors.
The manual of the top seo software I'm using clearly states that the PR Google shows us is only for marketing purpose, actual one is different.
That means the Google PR is misleading for any short term analysis/research.
I've checked with Yahoo's YSlow plugin on my browser. One important thing it told me is that the my website's prime cache is only 26K out of total page weight of 144K. And suggests me to add expires header which I was not aware till now. Mine is Joomla wesite, I've already done some optimizations after creating my first highly unoptimized website.
The difference being JV gave real world testing data, you gave us a feeling....
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Quote:
Originally Posted by rag_gupta
I don't agree when you say server speed does not affect an iota with regard to SEO.
Guess I missed that comment but you are definitely right. I had a client whose designer loaded his site with images to large. Google would not even index his site. We made no other changes to the site other than reducing the image size to get load speed down to 1 second and within 24 hours all of his pages were indexed and he actually had some rankings. Matt Cuts even states site speed is no an important factor: http://videos.webpronews.com/2009/11/13/matt-cutts-interview/
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