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    Originally Posted by JohnAimit

    Q: "is it possible to rank medium competition keyword without backlink."
    A: "yes" (Gary Illyes, Google) ?
    A web page sitting at #878 "ranks". He doesn't say where it can rank.
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    We should be adding Gary Illyes and Danny Sullivan to the list of G spokespeople


    Gary Illyes seems to be G's main presenter at SEO conferences at present. The following link is to a video of a Q & A session at the UK's biggest SEO conference:

    Gary Illyes - Brighton SEO Sept '17

    Video Discussion Topics:

    • The "Fred" update
    • Accuracy of SEO tool change "weather reports"
    • RankBrain & engagement signals like CTR
    • Links - Penguin,
    • Use of Disavow
    • Link authority & domain authority - "we don't have them"
    • G. still uses manual penalties for link manipulation
    • Link audits - any value in monthly audits?
    • Mobile first index - when's it coming?
    • We want to avoid fixed ranking "boosts" like https
    • Http -> https site switches
    Last edited by JohnAimit; Nov 7th, 2017 at 08:31 PM.
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