Could you explain me how?
Now John seems to say past penalties / records don't matter (?) Google Doesn
Everything will be ok in the end
If it's not ok, it's not the end
Brilliant, hopefully it becomes a small ranking signal. For ecommerce platforms schema should be the default anyway, it makes the user experience much better as the customer can browse and find the products much quicker due to all the info available within the serps.
What page does Google actually guess about when they rank them. If it had anything about a car it isn't a butterfly... Right?
To me this quote says: "But I never really answered the question"... Great way the say nothing when you want people to quote you about something.
Last edited by fathom; Sep 14th, 2015 at 06:20 PM.
While anything that draws eyes away from the standard might make subtle differences it won't impact on the core.
Human's are creatures of habit... It'll take a completely new Google interface to really mix it up... Ads on the left instead of the right, #1 at the bottom "as in a countdown". Would flip habits on their ears! IMHO
This came from a Webmaster Central Office Hours Hangout video in German that was released on the 11th. Mr. Mueller seems to suggest that issuing a 404 or 410 from the root domain won't cause backlinks linking directly to said root domain to be dropped, or that it shouldn't:
Here's a rough translation (perhaps a native speaker here can provide a better one if I messed up...=P):
"Regarding backlinks and backlinks being quasi-devalued (he seems to love using "quasi" as a CYA term...), either through the Disavow tool, for example, or because the backlink target pages end up being deindexed via a 404 or 410...that is, you can return either variant so that backlink target pages just drop out of the index, and the respective backlinks will also drop out of the index.
You may see them online, but we don't use them at all. However, that really only works when the backlinks are pointing towards certain subpages. When backlinks link to the home page, you can't really respond with a 404 or a 410 because users will still visit the site."
John Mueller had something interesting to say about issuing a 404 or 410 from a root domain or home page URL. According to this Webmaster Office Hours Hangout in German, he seems to imply that backlinks pointing towards home page URLs that respond with either a 404 or 410 won't be deindexed as opposed to backlinks pointing towards subpages because of the likelihood of visitors still visiting the site.
I typed out a rough translation (maybe a native speaker can crank out a better one if I messed up somehow):
"Regarding backlinks and backlinks being quasi-devalued, either through the Disavow tool, for example, or because the backlink target pages end up being deindexed via a 404 or 410...that is, you can issue either version so that backlink target pages just drop out of the index, and the respective backlinks will also drop out of the index.
You may see them online, but we don't use them at all. That really only works when the backlinks are pointing towards certain subpages. However, when the links go to the home page, you can't really respond with a 404 or a 410 because users will still visit the site."
backlinks pointing towards subpages that respond with a 404 or 410*
Last edited by Hikin Mike; Nov 26th, 2016 at 12:37 AM. Reason: typo
You may want to add these to your important Googler list:
Andrey is the clearest speaker on G issues I've heard.
Anyone who claims to be an SEO who has not watched the following video 4 times does not deserve his/her SEO title.
Google Q&A+ #March
Perhaps the most important comment we will read from G this year is this one word Tweet from Gary Illyes.
Ref. 15 Mar 17: Google: You Can Rank For Medium Competitive Keywords Without Links
Q: "is it possible to rank medium competition keyword without backlink."
A: "yes" (Gary Illyes, Google) ?