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    Video SEO- Embedding YouTube Videos


    Hi,

    I have a video website that hosts our own videos in our player. We upload all our videos to YouTube- is that a good thing?

    Also, with the new YouTube embeddable player functionality- is it a good idea to use this function to gain more traffic to our website?

    Can anyone provide some advantages and disadvantages to this please?

    Disadvantages so far: take traffic away from our website, rank higher in search engines.

    Advantages of embedding so far: increased revenue, increased views and brand awareness, sometimes competes in 2nd position in SERP's- so gain twice.

    Can anyone provide a more scientific example or any more advantages or disadvantages?

    Thanks
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    When you upload your videos to youtube you wont be benifiting from any links to your site placed on youtube( or any shared links to that video)because they are all nofollow, although that being said it obviously puts your videos out there to millions more people who might click on the link and give you direct traffic.

    I am unsure what method would work best though, if you only upload your videos to your site directly then you are relying completely on the link going viral for people to see it, but then if it does it will help your seo alot more due to people linking to your site rather than youtube.

    i think alot of it will depend upon the content of your videos and whether or not you feel confident that it would get shared without the promo aid of youtube

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