I have a very seasonal website selling garden furniture. I am trying to improve position on Google (so far nowhere to be seen but fully indexed) and was wondering about the seasonal nature and if that makes gaining traction with Google much harder.
What I mean is that no-one is searching for our keywords at the moment, visitor rates are virtually 0 and I can't seem to get up the google listings whatever I do. Could this be because no one is searching and clicking through? Could it be that Google thinks our low numbers are indicative of a bad site, not taking into account the seasonal nature of the business. During the season we get good traffic, good conversion and sales have been v.good.
We are competing against mature and aged sites with track record, but we are only 1 year old.
Could this be why my efforts at promotion seem to be resulting in no progress - do I have to wait until the season starts and traffic starts coming?
Thanks for any advice you can offer,