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    URLs share per market from social media for SEO benefit


    Hi there,

    I have a query from our social media team related to SEO. The query is if they have an article in English, can they share that to all English speaking markets or should they share the URL specific to that market in it. e.g.

    articles:
    www.site.com/ie/en/seo-news > targets English Ireland
    www.site.com/gb/en/seo-news > targets English UK
    www.site.com/ee/en/seo-news > targets English Estonia

    Previously the social team was just promoting the /gb/en/ article to all 3 markets on Facebook and now they are asking if they should promote each of the URLs to each market and how will that benefit SEO.

    My response so far:
    yes it makes sense to use URLs that match the market you are targeting, this will send visits and engagement signals to Google for that URL and possibly rank it higher in its market. The URL may even gain some market specific backlinks from the promotion on social media which is a positive for SEO

    What do you think? Do you agree or disagree or have anything further to add.

    Many thanks, T
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    Originally Posted by Misty
    Do you agree or disagree or have anything further to add.
    You have the right idea.

    The url alone will not accomplish what you are wanting to do. To do the job right, you need to implement hreflang tags in addition to the url structure.

    Here is a good read to get you started....

    https://moz.com/learn/seo/hreflang-tag

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