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    URL Structure Impact on natural search results and PR?


    We are having an internal debate as to whether our current URL structure is having a negative impact on a) natural search results & b) Google PR.

    Our site has both dynamically generated URLs and non-dynamically generated URLs.

    The current dynamic URL looks like this:
    DOMAIN / FOLDER / KEYTERM / NUMBER . HTML

    The mumber is usually along the following format: 2_45

    As pages are generated dynamically, the numbers are an integral part of the URL.

    We are debating whether having the numbers internally within the URL will make a difference; thereby leaving the key term at the end of the URL.

    Eg DOMAIN / FOLDER / NUMBER / KEYTERM . HTML

    Currently, none of the dynamically generated pages have a PR. Non-dynamically generated pages have a PR up to 6.

    Any insight / help would be appreciated.
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    You won't get any perceivable benefit from changing the current structure. Changing the URL now will mean that you'll need to put in 301 redirects from the old URLs to the new ones, and even then it'll take a while for the changes to fully indexed.

    Personally, I'd leave it alone.
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    I agree.

    I would leave it alone too.

    PR or Page Rank is passed form a URL to another URL so changing the URL structure will do absolutely nothing for the page rank from different URLs.

    Natural or Organic SERPs are effected in only a very minor way by the URL structure. Whilst this used to be a concern it is not something that you should consider changing now.
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    Originally Posted by tstolber
    I agree.

    I would leave it alone too.

    PR or Page Rank is passed form a URL to another URL so changing the URL structure will do absolutely nothing for the page rank from different URLs.

    Natural or Organic SERPs are effected in only a very minor way by the URL structure. Whilst this used to be a concern it is not something that you should consider changing now.
    Thanks. Thats helpful.
    Do you know why some pages will have a PR of 3 when viewed in India, yet a PR of 0 when viewed in the UK?
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    Originally Posted by JagNet
    You won't get any perceivable benefit from changing the current structure. Changing the URL now will mean that you'll need to put in 301 redirects from the old URLs to the new ones, and even then it'll take a while for the changes to fully indexed.

    Personally, I'd leave it alone.
    Thanks. Thats helpful.

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