We are facing severe ranking issues in one of our projects. Our project named as hxxp://bitly.com/rbl3CX (Replace X with t)
We were ranking on the first page of Google for our basic keywords like Koozies, Wedding koozies, custom Koozies and others but after the penguin update our ranking was vanished completely. We were no where after this update but fortunately we were ranking with our domain name “Wedding Koozies”.
We were changed our strategy according to the update so that we can serve the new guidelines. We diversified our URLs and anchor text. We had made changes in the previous links as well.
We already have made changes in the website so our website will be more user friendly and serve all quality guidelines but on the 29th of September our website again hit by Google and as of now we are not ranking anywhere in the top 100.
We don’t have any sort of affiliate website or something like that through which we just want to generate clicks, we do have an official website and we are providing most relevant products as promised in our domain name.
We are creating backlinks via contextual links and we are not building links with our targeted keywords instead of we are using keyphrase so that we can serve all the basic guidelines provided by the google to serve google penguin and EMD update. We are also emphasizing on brand building via various techniques like citation, relevant businss directories, Press release and more.
We need urgent help on this issue, someone will please tell us what are the reasons behind the poor ranking.