I'm trying to avoid to agressive use of keywords in my anchor tekstlinks. But then a question was raising and I can't find the aswer so maybe you can help me out.
Is it better to use keywords that you not targeting for or just your brandname. My brandname is also in the title etc. I was quessing maybe beceasue of that google will see that also as a keyword and maybe it will be seen as overoptemalisation when I use it to much?