We have two sites currently ranking on page 1, militaryloans .com and yesomni .com. Engagement with the first site is stronger and is where most of the marketing efforts take place. Would it be more worthwhile to:

a) kill the site with lower engagement and migrate anything unique to the other, or
b) fine tune the focus of each site (ie. Yes Omni would be more for corporate advocacy and Military Loans would be the transactional/informational site.)

We feel that having both could be diluting the brand and creating confusion with users, as some of the content starts to become the same on both sites and there is no difference in the goal: to have someone fill out an application. Love to hear some opinions on this…