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    Top 12 SEO Tips - GaryTheScubaGuy


    Hi Folks,

    Since I dropped off the face of the earth in Amsterdam for the last few days (Amsterdam isn't on Earth is it?) I've decided to spend some time on a post and post it on my favorite forum.

    Can't take all the credit though, I saw someone's post on some other forums post their top 10 and thought it was pretty lame.

    GaryTheScubaGuy's Top 12 SEO Tips



    1. Content – Regular, frequent and high quality content produced by people with knowledge in the field, or people that you can trust to do their homework before jumping headfirst into writing it. This is crucial both at the search engine algo level and the PPC campaign design level. And its not just a fresh article once a month. If you examine your log files you will see how often the SERP’s comeback to visit. Once you are in good with them, they hit your site 1-3+ times a day. It will only do this if it sees fresh content, via your navigation. There is a point at which the bots will and won’t come back and crawl. They won’t if they don’t see fresh content. They will come back to your index (homepage) to find the fresh content, if they don’t find it they will leave. If they do find fresh content they will continue to navigate throughout your site via the ‘proper’ navigation mentioned in this list below. Fresh content throughout your entire site is costly and time-consuming, but will separate you and elevate you from the rest.

    2. Inbound links to your site from relevant and trusted sites – Links from trusted sites; links from pages with a higher PR(4+) and less than 50 outbound links; links from pages with a lower PR and less than 10-25 outbound links (Keyword-rich anchor text as well). Preferably forums and blogs (or Viral Marketing) are some of the strongest referrers. This needs to be a permanent, ongoing project, and the links should be in place for at least 12-18 months for optimal effect. Getting 50 or 1000 this month, then dropping to just a few next month is a huge red flag for all the SE’s. A steady link building scheme is required to earn top rankings. This means no link farm’s.
    Let me quickly explain about link farms and the way that the SE's see them. If you are actively and voluntarily participating in a linking scheme you are trying to manipulate their results. They value natural linking in their algorithms highly so they do not look link farms kindly now, or anytime in the future. It is one of the possible methods they have to value a website. This is why you hear so many of the pros say "content is king". One way or the other you need to attract traffic natuarally or the least make it look like you have.

    3. Individual Title and Descriptions - The argument is alive and well, and continuing as it has and will for several years. Title tags are how the SE’s identify the relevancy of your page (compared to the end-users search query), not just in Organic ranking but in Paid Placement as well. Descriptions are how (organically) the SE’s place a relevancy rating on your page.

    4. Site Architecture/Navigation
    – This includes menus, all the way to how each section on a site’s pages are interlinked with each other. SE's parse (remember) navigation and therefor also forget navigational structures. Be sure to include internal navigation within your content.

    5. Keyword Terminology - In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. Don’t over-do-it, but be sure everything is in line and included - Keyword Title; Keyword phrase in description (1st line); Internal navigation keyword links; Fresh keyword rich content.

    6. Universal XML Sitemaps - Providing an XML sitemap is one of the easiest things you can do to help search engines traverse your site. Google, Yahoo and MSN have all adopted this “standardized” tool. Having a sitemap and then submitting it through WEBMASTER Central will tell you not only when the crawl (usually 1-2 days) is complete, but also if there are any errors that the bots found.

    7. Rich Media – Or concentrating on utilising video, image and audio search. Google is and I believe Yahoo and MSN will be offering big incentives to move into these areas, provided you can utilize this according to your current ad structure, demographics and product or service. Flash builders are a dime-a-dozen. Utilize them to create interactive ads.

    8. Web 2.0 - Utilising blogs and forums more to improve search such as www.flickr.com , www.myspace.com , www.technorati.com, www.simpy.com, and others. Also put these “public bookmarks” buttons (AddMe to Google) in your site and your articles.

    9. Mobile Web - Google, Yahoo and MSN mobile are nearing and making your site accessible to all mobile web browsers is increasingly important. Remember when Firefox and Opera came out and everything didn’t work or look right? (kinda like today on a much smaller scale). That’s all there is to becoming mobile compliant.

    10. Content Relevancy - ensuring everything is neat and relevant across a site. Irrelevant links and content could be detrimental. Map your entire site in a hand-written tree and link them accordingly. Then use this to create a sitemap, and add a link to it to your homepage, and/or your navigation.

    11. Constant Monitoring of Paid and Organic Analytical Information
    - Re-evaluation and improvements based on user stats and new industry changes. Having an expert in this field is vital. (e.g. If you have a PPC account with a few thousand keywords that are working for you that is proving successful, great job. If you want to double the traffic whilst cutting your costs in half, then you’ll need an expert to know what these analytics mean)

    12. Become a More Trusted Site – Links are great but links from trusted sites are KING. If you need to work 10 times as long writing articles, creating Charitable Ebay auctions, endorsing a football team or a fraternity, do whatever you have to do to get links such as from a .edu or .gov. This will almost instantly boost your trust and especially your organic rankings. Other potential trust issues include GeoTrust and HackerSafe certifications or even going to a secure server.

    A Word About Website Popularity - Yes, this is measured by all the search engines, and always has been. (Remember when you open your Google PPC account and it asked you about providing behaviorally statistical information?) Whether you use analytical and tracking tools or not, all the SE’s do. This is part of the method they used to use before the more advanced algorithms of today. Unfortunately, you can’t directly control this, but with the rest of these tips you can definitely improve it.


    Hope you found these of use. Add your own if you'd like!

    GaryTheScubaGuy

    ps. These are obvious recommendations that u can find right here.

    If u want my other 12 email me.

    Comments on this post

    • europa agrees : Hot tips to start the week with. Great post.
    • incdeveloper agrees : great job!...
    • SEO_AM agrees : Great post... more advanced guidance than most.
    • NavyCS agrees : Thank you sir!
    • raz agrees : Right on the money!
    • distinctseo agrees : i would have put content #1 myself but i'm bias.
    • pteam agrees
    • lovekills_s agrees : Holy Cow..thats an amazing post.. awesome..
    • fathom agrees
    • cool_nice agrees : wow!excellent!
    • kk bhakuni agrees : great dozen!
    Last edited by GaryTheScubaGuy; Feb 18th, 2007 at 06:39 AM. Reason: blue screen
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    Well you covered all very nicely, i cant really add more to that post!

    You are adding new techniques that havent really been talked here before, like the Mobile Web and Rich Media comment...

    well .... i cant say more... nice job!
    Last edited by incdeveloper; Feb 5th, 2007 at 12:37 PM.
    I am a content scrapper. If you need to obtain and process big data, pm me.
    I have a multi-threaded spider that runs on several ec2 instances.
    I have been crawling twitter, and other big guys for a while. Outputs: SQL, XML, CSV, MYSQL, TXT
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    Is there a place to check for "Mobile compliant"?
    Keyword Meta Questions Answered
    HTAccess Redirects

    Adversity is a spice when added to life makes the dish more interesting.

    A magic marker is a SEO's "Easy Button".
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    Are you still in Amsterdam, Gary?

    PS: sorry, NavyCS - I can't answer your question......
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    Originally Posted by dzine
    Are you still in Amsterdam, Gary?

    PS: sorry, NavyCS - I can't answer your question......
    I don't think so...



    lol jk
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    Dude, had you responded to my earlier post (of the sort "What's in Amsterdam?") I prolly would have been able to get there for a quick little meet-up.

    Unless of course you thought you couldn't be arsed, in which case: never mind LOL.

    Fact is that I always have to go to places like Manchester or London to meet forum buds, so the idea of someone coming to Holland for a change was at the very least "inspiring".

    Alas. Party's over already.........

    Comments on this post

    • GaryTheScubaGuy agrees : Com down to London SES monday and we'll have a throw down....I'm actually a speaker there on ths...1st drink on me (that'll be a triple Yager) Apparently I'm English now which means I can't be bothered with it! lma
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    Originally Posted by NavyCS
    Is there a place to check for "Mobile compliant"?
    I dont think so .... maybe this can help:
    http://www.oreillynet.com/pub/a/wireless/2004/02/06/mobile_browsing.html
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    Small world.

    That would have been fun. Had a nice couple days away. Maybe next time. Its only a 2 hr trip; flight and train time to Amsterdam Central. (and £99)
    Last edited by GaryTheScubaGuy; Feb 5th, 2007 at 01:50 PM.
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    Originally Posted by incdeveloper
    I dont think so .... maybe this can help:
    http://www.oreillynet.com/pub/a/wireless/2004/02/06/mobile_browsing.html
    Good read, thanks. I have work to do!
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    Hi its my first post here, I am completly new to this and so far have struggled through and got my sites sitemaps done, the rest of your tips are really useful. Nice job
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    Welcome to SEOChat Bullet Proof. You will find tons of good information here.

    Most successful people spend hours here each day, or at least within SEO forums.

    Comeback soon.
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    Did you puff alot of weed in Amsterdam Gary? I know I would ;)
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    Originally Posted by misterdh
    Did you puff alot of weed in Amsterdam Gary? I know I would ;)
    Sorry thats off topic.

    Comments on this post

    • saet agrees : lol. That's a 'yes'!
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    Thanks for the post. So informative.
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    Very nice and seems upto date too..
    A Word About Website Popularity - Yes, this is measured by all the search engines, and always has been. (Remember when you open your Google PPC account and it asked you about providing behaviorally statistical information?) Whether you use analytical and tracking tools or not, all the SE’s do. This is part of the method they used to use before the more advanced algorithms of today. Unfortunately, you can’t directly control this, but with the rest of these tips you can definitely improve it.
    Never ever got any idea of it ever .. though nice suggestion..
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