I have a web site I just set up for a service based company. There is an active PPC campaign on Google AdWords right now. Analytics and Webmaster tools are installed. I have measured the load time of the site with Google Developer Tools and am working to optimize the load time as it takes about 1.5s right now to load. Other than those items what should I be doing right now in order to obtain more organic leads as opposed to PPC traffic from the AdWords? I have a lot of my own ideas in mind but I want to hear some other opinions.