I have a project where a business is expanding its reach to a new market segment.
For this I am building a new website and then optimizing it.
The business currently has a website that's been up there for quite a while and has a PR of 3. The idea is to have a banner saying "wholesale solutions? click here" and it will go to the new website.
My question is:
From an SEO perspective does it make sense to build this new website on a new domain or to create a subdomain withing the current site and then have the new registered domain point to that subdomain?