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    Strange Situation due to some Social Bookmarking Posting


    Hello Friends,

    After a long time I am creating a thread over here. This post is about a strange situation I am facing at present. Currently I am working on site that is a news portal. The site is having list of lots of USA Newspapers and Magazines. The site is basically image based and honestly speaking I not happy with the textual content the site have. But as client want to see the site, we have to go for it.

    Anyways, letís come to the problem. Before I started working on the site, client did some social media posting. In dig, tagza and many more sites.

    Today in targeted keywords, I found the pages from Digg and Tagza pages. By clicking on the pages, I am getting the pages, where the client bookmarked the site. To be frank I have never seen anything like this. But now my concern is, if there is any way that I can use these listings in the benefits of the site.

    Hope I am clear with what my concern is. Waiting for some useful feedback.
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    Not sure I fully understand the question.

    Are you saying that your client has a site, and submitted it to social bookmarking sites prior to hiring you, and now the social bookmark pages where he submitted are now showing up? And his website is not?

    Just trying to make sure I understand correctly

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    me either? re-phrase this question to allow us to understand, before any of us can help here, new_seo!



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    read. learn. hypothesize. test. analyze...then rank!

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    I am in agreement with the above comments. I truly do not understand your questions.

    However, generally speaking, social networking is about traffic being driven through the social networks. If you are wondering how the network posts are showing up in the SERPs... I have no idea because we have not experienced seeing social network posts in the SERPs when searching for our keywords.

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    Just like what jsteele823 had said, that's my understanding too. The social bookmarked page (bookmarked made by the client) , was the one that ranks fast instead of the page that is being optimized. I think that's how powerful social sites are. In some reason, that I'm not sure, even if you create a profile using your keyword as the user's name, it ranks well in search engines. For example in youtube.com, there are lots of user's profile that appears in serps with name in keywords. Maybe because youtube is a popular site and bots always index this type of site.
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    Oh my...if that's what's going on, it's totally consistent with some other stuff I've seen. By this I mean an authority for one set of keywords ranking for completely different keywords BECAUSE it's an authority site. And here's the thing: at least when you're looking at social-based authority sites, I think it's going to get worse. Google is now showing real time results from Facebook and Twitter, so social networking sites are going to get even more power.

    This is just my two cents from observation as opposed to actually doing SEO, but yes, if I'm understanding this correctly, it's valid, and we'll see more stuff like it.

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    One of the benefits and at the same time dangers of submitting an article from your site to a social media site such as slashdot or digg is that they usually generate a page on their website that is optimized for the topic of your article.

    These are indexed and enter the SERPs. They usually rank strongly. If you have a very weak site these pages can generate traffic to your site and be a resource - because they achieve a ranking that your small weaker site can not. Take maximum advantage of these by giving the social media site a very compelling and "branded" description of your article. These will appear on their pages and increase the probability of visits to your website.

    However, if you have a moderately powerful site then these pages will compete for rankings with the source article on your website. This will be a long-term traffic loss to your site because most visitors to the social media page about your article will not progress to your website.

    So, use of social media can give you a short-term traffic boost in the beginning but can be a long-term traffic loss over time.

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    • JVRudnick agrees : re: "...but can be a long-term traffic loss over time..." as usual, spot-on advice from Egol one of the best SEO practitioners here, eh!!!
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    We compete in highly competitive markets with multiple-millions SERP pages for every keyword. We never see any social networking pages on the first page of the SERPs for any of our keywords... This raises a question...

    We are going through a total redesign and will be prominently introducing (because a large percentage of our visitors are university students) the usage of: Twitter, Corporate Facebook, blog, etc. on our front page. In doing this from our powerful site... do you think it likely that Google will post our tweets, facebook comments, etc. on the first page of the SERPs?
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    Originally Posted by SEO_AM
    Do you think it likely that Google will post our tweets, facebook comments, etc. on the first page of the SERPs?
    Based on their Dec. 9th blog post I would say it is highly likely: http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html (Sorry not meaning to hijack the thread).
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    EGOL
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    At present...

    I never see tweets ranked high in competitive SERPs.

    I see lots of powerful social media sites (such as slashdot and digg) temporarily rank high in competitve SERPs.

    I see my own blog posts temporarily (and sometimes rather permanently) rank high in competitive SERPs.
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    Originally Posted by EGOL
    At present...

    I never see tweets ranked high in competitive SERPs.

    I see lots of powerful social media sites (such as slashdot and digg) temporarily rank high in competitve SERPs.

    I see my own blog posts temporarily (and sometimes rather permanently) rank high in competitive SERPs.
    I have to disagree there Egol (which is rare in itself)

    Of late I have seen a "tweets" box appear in google results in the top 10 of results which updates on the fly with new tweets mentioning the keyword, but I've only ever seen it a couple of times and interestingly the same search doesn't show it now
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    It is usually a sign of poor SEO/content when the social sites outrank the originator site.

    My advice for submitting to social websites is:
    Don't ever use the exact same (page)titles or article synopsis as on the site where the article is housed. Once you have a digg.com above you with a dogload of authority and the major onpage factors are near identical, you are dogged: one can't compete onpage with digg.

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    Following these recommendations should increase the likelihood that your site will show up consistently in the search results.
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    Back to the OP - I don't really see any way you could add any additional benefit to the site, unless you can go back and edit those bookmarks to make them more appealing, and have a greater call-to-action.

    If people are not clicking through, then there's nothing to gain directly from them.

    Additionally, if you can get the target site to rank next to these social sites, then as searchers click through the listings, then they may get the sense of it being a "buzz" site, or a popular one, and may be more inclined to sign-up or register (assuming that's what you're wanting them to do).
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    Originally Posted by Jesus Nofollow
    It is usually a sign of poor SEO/content when the social sites outrank the originator site.
    Originally Posted by Jesus Nofollow
    Once you have a digg.com above you with a dogload of authority and the major onpage factors are near identical, you are dogged: one can't compete onpage with digg.
    These seem to be opposite statements.

    If one of my articles is submitted to slashdot the slashdot post will usually outrank the article on my site... at least for a couple of weeks.
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    jsteele823, you understood the things properly. I am trying to say that.

    SEO_AM, yes I am agree with you. Even this is the first time I am seeing that a Social Media Page about a site out ranked the original site.Also Jesus Nofollow - agree with you also. The site is basically a images based site and lack in textual content. But as I mentioned earlier that the owner is not ready to change the site now. Also its about one month I am working on the site. So I also not got enough time to build link for the site.

    Egol, as I mentioned site is very much new and the proper SEO work started on it recently. The site is in a tough sector also (newspapers and magazines, fighting with some authority and powerful sites). I just got the answer I am looking for. As the site needs time to rank and the social bookmarking pages are ranking well - then how can we use this situation and drive some traffic from those social bookmarking sites. I will put some more detail descriptions.

    terriwells, as useul you are spot on with your understanding and thanks for sharing your thoughts as well. I think this feature of Google will drive the thinking of SEO professionals in an other way.
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