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    Lightbulb The SOLUTION to FLORIDA (at least for affiliate marketers)


    Like most of you I've lost some ground since the who florida debacle began, and like most of you I've been searching for a pattern or characteristic that seems to "filter" out otherwise very legitimate sites with PR from the SERPs. Well, here is my findings, based on the competitive Gambling industry....

    1. Keyword: "Sports Betting"

    8 of top 10 sites are commercial, that is, they are not "portals" for other programs
    2 of top 10 are portals

    2. Keyword: "Online Casinos"
    10 of top 10 are all portals

    What characteristics do these sites have that allow them to hold such a high ranking?

    1. They are non-portal sites, as in KW "sports betting".

    2. HOWEVER, and here are the important facts, IF THE SITE IS A PORTAL (as in KW "online casinos"):

    a. There is no more than one or two "affiliate" type links that go directly to the casino or sportsbook site.

    b. Sites with multiple casino/sportsbook offerings all SERVE THEIR OWN GRAPHICS, hence making the HTML hardcode more unique, instead of using an affiliate program's banner servers.

    c. Sites with multiple casino/sportsbook offerings DO NOT, I REPEAT, DO NOT have direct "affiliate" type links on their HOMEPAGES.

    d. INSTEAD of affiliate links, they use in 99% of the sites a link that goes to a sub-page, which then RE-DIRECTS to the affiliate URL via javascript, php, etc. - so the webmaster still gets credit for the visitor/player.

    CONCLUSION:
    1. Do NOT post more than 1 or 2 hard coded affiliate links on your homepages.

    2. Use URLs to subpages or subdirectories ON YOUR OWN SITE that re-direct via javascript or php.

    3. Serve your own graphics, so as not to give away the "portal" nature of the site.

    4. Use basic SEO fundamentals, after all of the above are complete.

    I can also prove this is true because I operate gambling portals. Each of my portals has about thirty direct hard coded links to affiliate programs, and the banners are served by the affiliate programs...I don't use any re-direct tactics. The result: my sites, even ones with PR 5, (a decent PR for a portal) are no where to be found.

    THE GOOGLE FILTER (at least for affiliate marketing) seems to trip when MULTIPLE outbound links to affiliate programs are detected, and multiple inbound links to serve graphics are present and are "hard coded" html right on the homepage, versus the top 10 of the above keywords who use a javascript or php re-direct to scuttle away the true nature of their pages...

    VERY Sly, But it works!Ultimately, by filtering sites this way, Google hopes to eliminate SEO'd portal sites that are generally low on content and high on html urls to affiliate sites, like mine are...I've got my work cut out for me to fix all my sites now...
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    check the thread on predictions for 2004. i talk about similar things there.
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    Question Javascript or Meta Refresh?


    DazzlinDonna do you suggest using meta refresh or javacript?

    My only concern would be popup blockers with javascript...I know the meta refresh option would be a sure thing...

    Should I also include a "robots no follow" command to the page?
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    Okay, got it. So the next move in the Google chess game is to blab, blab, blab.

    Thanks, I'm setting up my next move.
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    bpmee, i'm not sure which is better to use. i chose the javascript so that i could put it in an external file, thereby giving me one more layer of protection from the search engines reading the redirect code. i think its a toss up frankly. whichever makes you more comfortable. and the robots no follow command is a good idea if you dont have any other links on the page that need to be followed.
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    a. There is no more than one or two "affiliate" type links that go directly to the casino or sportsbook site.

    b. Sites with multiple casino/sportsbook offerings all SERVE THEIR OWN GRAPHICS, hence making the HTML hardcode more unique, instead of using an affiliate program's banner servers.

    c. Sites with multiple casino/sportsbook offerings DO NOT, I REPEAT, DO NOT have direct "affiliate" type links on their HOMEPAGES.

    d. INSTEAD of affiliate links, they use in 99% of the sites a link that goes to a sub-page, which then RE-DIRECTS to the affiliate URL via javascript, php, etc. - so the webmaster still gets credit for the visitor/player.
    ____________________________________________

    Being as I have been using this technique since Jan of 2003 I can attest that my gambling site has maintained its position thruout the Florida update and has pretty much held steady thruout 2003. Dominic messed me but I held tight and didnt change anything and got my rankings back.

    I believe my "sustanance" is due to techniques like this and only 20% of my inbound links being reciprocal. And we arent talking "florists in New Jersey" here. Were talking #1 - #5 for a number of online casino terms with over 5 mill results. It started by my wanting to keep as much PR "in house" as I could - eliminating affiliate links with the use of javascript redirect seemed like the way to go. In the end it benefited me by the elimination of the appearance of being a portal.:-D

    Oh yeah - and a PR7 on the homepage
    Last edited by dvs007; Jan 1st, 2004 at 11:26 AM.
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    Thumbs up RIGHT ON


    Right On DVS007

    I think that is the way to go...and I'm sure I've seen your sites at the top for the big casino keywords.

    Good job...at this point I'm doing my best to play catch-up...It's never too late....
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    Yep, DVS007, some of us might have just had the light bulb turned on, but hey, at least it finally did. :-)

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