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    Small content changes. Good or bad?


    About a month ago I started making small content changes to the home page on an established site on a daily basis.

    It was just changing about 3 lines of text at the start of a page which already has a lot of text.

    The site has about 5000 pages, the majority of which get updated about every 3 months

    The idea behind the small update was to show that the site is being updated regularly and to give visitors a small bit of new content each day. (Time problems mean I cant update the site as much as I need to)

    Since I started doing that we are slowly losing positioning in the SERPs.

    Would these small updates be causing the problem, maybe G is seeing them as some kind of spam attempt?




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    Originally Posted by Kain
    About a month ago I started making small content changes to the home page on an established site on a daily basis.

    It was just changing about 3 lines of text at the start of a page which already has a lot of text.

    The site has about 5000 pages, the majority of which get updated about every 3 months

    The idea behind the small update was to show that the site is being updated regularly and to give visitors a small bit of new content each day. (Time problems mean I cant update the site as much as I need to)

    Since I started doing that we are slowly losing positioning in the SERPs.

    Would these small updates be causing the problem, maybe G is seeing them as some kind of spam attempt?




    .

    You need to check the competitiors website also to get a clear idea about this and also the competiting pages. if it is increasing then the reason is clear. Anyway I don't think regular updation causes in any decrease of rankings.
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    I am not sure that anyone can give you 100% guaranteed yes or no on this questions, except Google.

    But I have some suggestions:

    #1 the place where you change that content, some of the things can just pass beyond unnoticed (start is too vague - is it start of the body?)

    #2 Search engines are reported to be much into LSI (Latent Semantic Indexing) and this is the step to new level of search results. I saw many posts about LSI - some say it can help search engines, others say it's just another myth to make us feel fear before the power of search engines. I don't know.

    But I think that changing the content in small portions on all pages at the same time can look very suspicious.

    #3 what are you using the SE *notifier* RSS feeds or sitemap?

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