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Feb 22nd, 2013, 03:46 PM
Simple URL question
Hello all, this is my first post after a few weeks of lurking...please be gentle with me. I did look threw prior threads for an answer to this question but no luck.
I am trying to run an online candy store - temptation candy dot com but I'm just coming to the realization that SEO for my site is shall you say, "sorry and pathetic." I have a question about my urls, my products fall into multiple categories, say a Grape candy would fall under "grape", "purple", "candy brand", etc. This all leads to different urls for the same product:
Does this hurt me in regards to SEO? I often see some of my products already indexed by Google simply as:
My web developer says it doesn't matter to Google, that it will always find the shortest path. I trust him, but I would like to verify. I've seen on other larger, well-funded competitors that on their product pages they somehow erase the navigation part of the url and it just says "candycompetitor.com/product-X." Thanks so much for any help!
Feb 22nd, 2013, 04:08 PM
In setting up your navigation, think about your user and ease of navigation. Logical or intuitive navigation paths are usually best. Keep in mind that you should strive to have your customer/visitor no further away than 3 clicks for conversion. Focus on your intuitive navigation and above perfection content that will make sales for you. Let the bots take care of themselves.
Bottomline: Superb winning content (to include site navigation) and a superior backlink profile is usually the winner.
Feb 22nd, 2013, 04:12 PM
Thanks for the response, we are refreshing our site next month to add more links to follow that "3 clicks" path. Sounds like you're saying this url thing is no big deal, thanks again.
Feb 22nd, 2013, 04:55 PM
Nothing wrong with this what so ever..in fact it may even help a little, your grape candy is sub categorized under good key phrases.
And as SEO_AM said don't go too deep, I'd also use internal linkage for similar products.
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