Hello all, this is my first post after a few weeks of lurking...please be gentle with me. I did look threw prior threads for an answer to this question but no luck.
I am trying to run an online candy store - temptation candy dot com but I'm just coming to the realization that SEO for my site is shall you say, "sorry and pathetic." I have a question about my urls, my products fall into multiple categories, say a Grape candy would fall under "grape", "purple", "candy brand", etc. This all leads to different urls for the same product:
Does this hurt me in regards to SEO? I often see some of my products already indexed by Google simply as:
My web developer says it doesn't matter to Google, that it will always find the shortest path. I trust him, but I would like to verify. I've seen on other larger, well-funded competitors that on their product pages they somehow erase the navigation part of the url and it just says "candycompetitor.com/product-X." Thanks so much for any help!