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    Page title structure for categories


    Just recapping on title structure within a category, should it be:

    Category page title: Widgets
    Subcategory page A title: Blue Widgets
    Subcategory page B title: Red Widgets
    Subcategory page C title: Orange Widgets
    etc

    or is it more effective to use Google recognised synonyms of the main category keyword for the Subcategory page titles e.g:

    Category page title: Widgets
    Subcategory page A title: widgitators
    Subcategory page B title: widgetywoo
    Subcategory page C title: widgy wogger
    etc

    or a mixture e.g;

    Category page title: Widgets
    Subcategory page A title: Blue Widgets | widgitators
    Subcategory page B title: Red Widgets | widgetywoo
    Subcategory page C title: Orange Widgets | widgy wogger
    etc

    cheers
    Last edited by phatmike10; Oct 25th, 2012 at 06:38 AM.
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    Just wondered if anyone could help on this? cheers
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    Hard to say without actually knowing your keyword & content strategies.
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    Okey doke thanks for picking this one up, I’m talking in particular about product category pages as opposed to article categories. So for example if I had a category targeting the phrase, “Home cinema” below are possible architectures:

    Possible architecture 1:

    Main category page with just “Home Cinema” in the title tag and then thumbnails and descriptions for every “Home Cinema” system in the company’s inventory with a link to each of those products.

    Subcategory of “Home Cinema” category with just “Sony Home cinema” in the title tag and then thumbnails and descriptions for every “Sony Home Cinema” system with a link to each of those products.

    Subcategory of “Home Cinema” category with just “Panasonic Home cinema” in the title tag and then thumbnails and descriptions for every “Panasonic Home Cinema” system with a link to each of those products.

    Etc for other Home cinema brands.

    Each individual product page would have a title like “Cinema Pro (product name) | Sony Home Cinema

    Possible architecture 2:

    Main category page with just “Home Cinema” in the title tag and then thumbnails and descriptions for every “Home Cinema” system in the company’s inventory with a link to each of those products.

    Subcategory of “Home Cinema” category with “Sony Home cinema | home cinema semantically related kw 1” in the title tag and then thumbnails and descriptions for every “Sony Home Cinema” system with a link to each of those products.

    Subcategory of “Home Cinema” category with just “Panasonic Home cinema | home cinema semantically related kw 2” in the title tag and then thumbnails and descriptions for every “Panasonic Home Cinema” system with a link to each of those products.

    And so on for other Home cinema brands.

    Each individual product page would have a title like “Cinema Pro (product name) | Sony Home Cinema | a home cinema semantically related kw.

    Hope this makes sense, it used to be the case that architecture 1 worked well but I’m wondering if it’s still an effective structure. I also have a strong feeling that semantics don’t just play a part in the optimization of an individual page but also across a whole category including subcategories and pages linked from those categories hence “architecture 2”. Interested to get your view on this?

    cheers
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    I'd opt for #2.
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    Great thanks J, so regarding the semantics part, am I still right in thinking that using ~Home Cinema and using the related searches are still good ways to understand what Google believes is semantically related? Are there any better ways to find semantically related words?

    If I link to an article from a category page that’s highly relevant to that category page e.g link to a guide about setting up home cinema from the home cinema category page, will this help bolster the relevancy of the home cinema category page or is it negligible?

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