Content has always been important for SEO but with an emphasis on writing content to target particular keywords, with the aim that people searching those keywords will be likely customers. It seems like the approach of some SEOs these days has changed and to not be so fussed with writing content around keywords but instead writing content that the website’s target market will respond to with the intent of increasing visitor numbers who fit the website’s target market.
I’m thinking both strategies could be used so content creation strategy comes first in the planning stage and is based solely on what the website’s target market would respond to and ultimately help the transition from reader to buyer.
Secondly, tactically targeting keywords that are relevant to an article.
Thirdly, constructing a site architecture that groups articles with similar themes into categories, with each category page targeting tactical keywords that are relevant to the theme of the category.
Do you agree with this being a sensible move? How do you plan an SEO campaign?