SEO site help

Hi all,

Well this seems like the perfect place to ask my question - so hear goes.

I have recently taken over control of an extreamly large corporate website. The alexa ranking is 141,000 (ish).

The site is extreamly SEO UN-friendly and needs some seriouse work.

At present the site uses a CMS system that is surrently being updated to be more seo friendly. for example the CMS is now going to allow us to add title tags and meta data to the pages - which until now wasnt possible.

We are now also creating sitemaps for the site, adding the usual title tags and alt tags to links and images etc.

our back links are just over 2000 and we have a fairly large internal link sructure.

Our average monthly sessions stat is about 400,000 which i am looking to increase dramicly!

I have also employed an SEO company to concentrate on the fundimentals elements of SEO to help us.

So theres my little brief background description for you..... my question is - is there anything/any site/and tool that will enable me to help me get some fast results for traffic?

Thanks again
Dan

Google analytics has some cool stats which will show you the traffic, the average bounce rate/exit rate for keywords (if people go back to google after finding your website or if they stay on your website because they find it interesting).

I personally use it but other members have said it could do more harm if they actually use this information for ranking purposes, but as yet i have seen nothing to prove or disprove this theory,

....sounds familiar....

If I was you I would be more concerned at this time that the company is doing a proper job. Are they changing your URLs? If so are they redirecting with 301s. Abandoning pages with links?

Where is the text for those title tags coming from?

Doing KW research?

Are you reauthoring the content so that it matches the SEO?

That really meaningless - it like the leftover juice after the bug spats on the windshield and can no longer be found.



What does this mean [to you]



I wouldn't worry about Meta data [only title element] a repeat of the page content is well - a repeat... you gain nothing but more characters on the page.



ya ok



Let's assume this is for the mainpage... what about other pages?

Assuming changing from unfriendly to friendly means index.php?param=1&param=2&param=3 to /friendly-keyword/ ...what about the links that went to index.php?param=1&param=2&param=3?



Sessions are what? pageviews, hits, visitors, unique visitors?



...what was all the previous stuff if not fundimentals elements of SEO?

I would think a better use of revenue is hiring a link developer.



Links... more links, better links, superb links... links, links, links - well assuming you have superb content to start with.

I actually work with Seo Company. We have an account with Google analytic our problem was we were very good traffic but bounce rate is very high. When see our target page it is full of content like article page we decided that we have to replace it content might be reflect our business. We changed it now we have very good lead our business is smoothly going on........Now I realize that traffic is important but business lead is more important this is only my opinion.

I would look at web stats and Google web master tools to take advantage of broken links and error 404s.

On a large site there are inevitably lots of errors.

Where you haev someone linking to an incorrect page create a 301 redirect to the relevant page. You will find that you will have maybe 100 links that were dead links now working for you in a very short space of time!

Also, reducing 404 errors on your site will help rankings and traffic.

I would definately look at keyword targetting as this is vitally important. Changing the focus of a page can bring lots more traffic and conversions.

Look at long tail keywords and take advantage of these.

If you have the resource I would get some content writers and get some articles out on social bookmarking sites. This will give short sharp bursts of traffic and give quality links.

And thats just to start with!

You have taken over control of the website and have outsourced the SEO?

Gee, sounds like a cushy number.

And why pay attention to Alexa? It is meaningless. If your large company really takes web marketing seriously, they should be able to afford someone like ACNielsen, who will comprehensively track visitor stats alongside competitors in a defined market, instead of relying on some half-assed geek popularity tool.

Two thoughts:

1) any time I read "I'm interested in SEO" and "I need traffic real fast" near each other - I think, this person does not really know SEO... SEO is a long process... It is VERY successful in the end, but it is not quick if done right.

2) If your issue is bounce rate, that's not an SEO issue. That's a site design, usability and conversion issue... All of those are very important to business, but they are not SEO.

Cheers. Hope this helps.