Thread: Self SEO audit

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    Self SEO audit


    Following this guide from quicksprout, i am performing a self audit.

    Using the keyword tool i am trying to target local traffic, my area receives about 300 searches for the primary category of say drywall repair. My page title is set as follows Drywall Repair | Local Drywall Repairs. I am sure some when searching will use either cities or states in their search ie; vermont xx repair, or seattle xx shop.

    Does this mean i should create a similar page and use the keywords with all the cities or states that we serve?

    As i understand it each page should be targeted for a single keyword so since i have drywall repair and drywall repairs i feel i am using 2 keywords and should remove the s from the last and put the local in front of it as per my page title currently.

    I am probably wrong but i am under the impression i should create another separate page and use repairs instead of repair?

    This to me means tons and tons of content.

    I know many sites simply list all the areas they serve at the bottom of the page in order to capture those local keywords in combination with their primary page keyword.
    Last edited by Test-ok; May 31st, 2014 at 01:48 AM. Reason: edit link
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    I know many sites simply list all the areas they serve at the bottom of the page in order to capture those local keywords in combination with their primary page keyword.
    Why not use that? I think that's your best answer..it's content that an end user would like to know. Whats good for the end user is good for google.

    I would use Local Drywall Repairs as the title, then maybe your company name (but it's not imperative) as far as that title goes. That would cover what your scenario is portraying.

    added: Be careful with those tools, your following someone's thought process built into a tool.
    Last edited by Test-ok; May 31st, 2014 at 01:50 AM.
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    Originally Posted by xboxhaxorz
    I know many sites simply list all the areas they serve at the bottom of the page in order to capture those local keywords in combination with their primary page keyword.
    Originally Posted by Test-ok
    Why not use that? I think that's your best answer..it's content that an end user would like to know. Whats good for the end user is good for google.
    In my experience, having a landing page for each town/city works much better than just having a list of many towns/cities on a single page.
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    The Local SEO is a little different and tricky in some respects. I can make some recommendations that will help a lot.

    #1 With Google Local (the 7 pack) you'll typically only rank in the city your address is in so that's the city to target on your home page.

    #2 Really important - Your city (that your address is in) is equal in KW importance to Drywall Repair/s.

    #3 Google recognizes plurals and singulars as synonyms so don't really need both.

    #4 The word local to me in San Marcos, means you are local to me. The word local is meaningless as a ranking KW because you aren't trying to rank for local in the whole US.

    So if you are located in Seattle optimize home for Seattle Drywall Repair - not Local Drywall Repair. (Title can be a little longer, could add business name for example.)

    5) Even if you do perfect on-site SEO if you have problems or violations on the Place page, (for the city you are in, which is the only Place page you can have) those problems on the Places side of the house can drop you out of the pack. So make sure you read the Places guidelines and understand how Google Local works so you don't hurt your chances of ranking in the 7 pack in your city.

    NOTE: You can list a few other cities you serve at bottom of home for customers - BUT 2 butts.

    A) You won't rank in those cities just by listing them all on home. That's a scattergun approach. Need location page for each city and really smart optimization to try to rank in organic because you'll be competing with all the businesses that are actually located in those cities and you aren't.

    B) Be careful about putting big banks of cities or zips on a page. It violates Google webmaster guidelines and is considered KW stuffing so don't overdo it.

    Hope that helps and best of luck!
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    Originally Posted by xboxhaxorz
    Drywall Repair | Local Drywall Repairs
    1. Repeating terms like Drywall & Drywall reduces your potential.

    1. Stemmed words (adding "s" to a term) is not needed.

    Therefore

    <title>Local Drywall Repair</title> covers everything you desire without looking like you don't care about patrons so long as you attract search engine bots.

    As others have said... specific cities you cater to beat not really telling anyone you cater to them... e.g. "Local" implies Miami Florida to someone in Miami just as well as Seattle Washington is local to someone in Seattle Washington but you really are not local to both.

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    • KarnRawat agrees : Thanks!
    Last edited by fathom; May 31st, 2014 at 04:21 PM.
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    Originally Posted by CatalysteMarketing
    The Local SEO is a little different and tricky in some respects. I can make some recommendations that will help a lot.

    #1 With Google Local (the 7 pack) you'll typically only rank in the city your address is in so that's the city to target on your home page.

    #2 Really important - Your city (that your address is in) is equal in KW importance to Drywall Repair/s.

    #3 Google recognizes plurals and singulars as synonyms so don't really need both.


    A) You won't rank in those cities just by listing them all on home. That's a scattergun approach. Need location page for each city and really smart optimization to try to rank in organic because you'll be competing with all the businesses that are actually located in those cities and you aren't.
    As for me, I will leave the title as Local Drywall Repairs. But if you want to provide the list of cities on one page I don' think it will give you more effect on ranking than creating pages for each city with one keyword. Although it will have a bunch of content but the outfits will live up your expectations!
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    Originally Posted by CatalysteMarketing
    B) Be careful about putting big banks of cities or zips on a page. It violates Google webmaster guidelines and is considered KW stuffing so don't overdo it.
    What would you consider "overdoing it"?

    I have 35 small towns listed at the bottom of every one of my webpages. 20 of them are links to landing pages. Each landing page has unique content (not just spun) about the town.

    Good or bad?

    FWIW, I come up in the "B" position of the Google Local "7 pack" when someone in my town searches for "Electrician", but the towns here are so small that I need to rank for many of them.
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    I read above all comments it's a really nice information about Self SEO Audit. Thanks for given this information...
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    Originally Posted by fathom
    1. Repeating terms like Drywall & Drywall reduces your potential.

    1. Stemmed words (adding "s" to a term) is not needed.

    Therefore

    <title>Local Drywall Repair</title> covers everything you desire without looking like you don't care about patrons so long as you attract search engine bots.

    As others have said... specific cities you cater to beat not really telling anyone you cater to them... e.g. "Local" implies Miami Florida to someone in Miami just as well as Seattle Washington is local to someone in Seattle Washington but you really are not local to both.
    How would you suggest targeting these individual areas?

    For example, if I owned a nationwide domestic cleaning company and wanted to target keywords such as 'town domestic cleaner', have you found the best way to do this is create an individual sub-page for each geography?
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    Originally Posted by giggity
    How would you suggest targeting these individual areas?

    For example, if I owned a nationwide domestic cleaning company and wanted to target keywords such as 'town domestic cleaner', have you found the best way to do this is create an individual sub-page for each geography?
    You have a complete website... homepage is nationwide coverage... categories (could be state level coverage) and cities/county are subs of the subs.
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    Originally Posted by fathom
    You have a complete website... homepage is nationwide coverage... categories (could be state level coverage) and cities/county are subs of the subs.
    This makes me think potential Pamda issues for some reason. Rod, I seem to remember you explaining to me how links can protect you from Panda. What was the reasoning behind that?
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    Self SEO is simple yet tricky you should be aware of everything that is happening with your site and why ? what techniques are working and what not, what are things on your site that are affecting your site ranking, content, links, robot.txt, sitemap, errors 301,303,404,200 all this you should know than you can audit of the site.
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    Good Job !

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