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    Thumbs up The secrets of google search engine ranking


    Probably one of the most important things to have when starting a new site is a high search engine ranking. With most sites, search engines can account for up to 95% of traffic. If you're not placed in the first three pages, it's unlikely you'll get any traffic from a search engine. Google is one of the fastest growing search engines, a high listing here will guarantee you traffic. Google's results are also used by Yahoo when it's finished displaying its own results. To get a high ranking in google you need to design your pages and promotional methods around it.First let's look at how google rates pages, obviously their exact ranking system is secretbut the following gives a fair idea:

    1. Google works using PageRank. This is a system that allocates a page a score depending on it's importance. This is calculated by looking at all the pages that link to it and how important they are. The more pages that link, the higher the score. The greater the rank of the page pointing to your site, the more it contributes to your page's rank. To quote some of the original google researchers: "For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when PageRank prioritizes the results". This is important. This tells us that the two most important things to ranking in google are the page's PageRank and it's Title!

    2. If a page links to your page (which point 1 tells you is a requirement to any reasonable ranking), then the text of the link to your page counts towards your ranking!

    3. Google makes extensive use of "Proximity". This means google looks at pages and can tell how close key words are together. So if the searcher enters "antique spectacles", then the text "antique spectacles" in your document would help slightly more than "antiques and spectacles" and much more than "antique items which include many things such as spectacles". There are ten levels of proximity that words can have.

    4. Google looks at visual presentation such as:
    size of text to the rest of the document and boldness of text.

    5. Each keyword is looked at and ranked: Title, anchor, URL, text in a large font, text in a small font. Each applying a different weighting.

    6. Each of the factors above are calculated in with different ratings. The format of your page has a large effect to start off with but quickly tapers off so a finite limit is reached (i.e. you cannot just fill your page with hundreds and hundreds of copies of perfectly formatted text). This implies that the rule of each keyword applying 3 to 7 times in each 100 words should probably be okay.




    So your approach to getting a good ranking on google should be to design and submit your page as follows.

    1. Pick your keywords.

    2. Ensure your keywords are included in the Title of the document, they MUST be placed next to each other for a good ranking. If this isn't the home
    page (i.e. index.html etc) then name it after your keywords. i.e. keywords-here.html. If your domain name includes the keywords then all the
    better.

    3. Repeat the keywords near the top of your page using header tags or at least a large font. Again, make sure they are as close together as possible. ("Antique Spectacles" is better than "Antiques and Spectacles")

    4. Design your site with as many pages as possible. Page size doesn't matter but remember that the effect of keywords tapers off so it's probably best to make 300 a maximum. Try to repeat each keyword 3 to 7 times for every hundred words.

    5. Keywords should be repeated throughout the whole site, not just the page. Use links back to the home page with the keywords in if possible.

    6. Ask as many sites as possible to link to you. Get them to use your keywords in the link text.Forget about Free For All Links or Link Farms, Google considers them spamming and may penalise your site. Do a search for similar sites on google and start trying to get links on the sites that are shown, in all probability they have the high PageRank score that'll help you most. You want LOTS of links.

    7. Submit. Also submit to Yahoo, yahoo has a very high PageRank (if you can get on!!).




    Good Luck!

    This article was written by Chris Ridings
    Last edited by Jason; Sep 20th, 2004 at 07:16 AM. Reason: fake sig removal
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    I think your article will help newbies on SeoChat, but I think the moderators won't like your fake signature. Read the FAQ for the SeoChat signature policy ;)
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    Sound advice for newbies
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    Some good info for beginners, but it looks like an old, outdated and regurgitated article. Some info is outdated and/or incorrect.

    Google's results are also used by Yahoo when it's finished displaying its own results.
    No they don't. Not for months now. Yahoo displays Inktomi's results, as does MSN.

    "For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when PageRank prioritizes the results". This is important. This tells us that the two most important things to ranking in google are the page's PageRank and it's Title!
    It does not tell us that. Again, some time ago, many SEOs believed that (and I'm sure some still do), but most do not. PageRank is not as important as anchor text.

    Probably one of the most important things to have when starting a new site is a high search engine ranking.
    This is certainly desireable, but this year it has proven very elusive, at least for any popular terms. Just search this forum for "sanbox" and "march filter" for ample evidence.

    Again, some good basic info, but I doubt the authority of the poster. This looks like a good beginner article from 2 years ago.
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    Not bad advice for a newb, but like the other posters...seems outdated...i have a question about point #3:

    3. Google makes extensive use of "Proximity"...There are ten levels of proximity that words can have.

    I've never heard that before...10 levels?
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    Its solid information, but optimization has become a LOT more complicated recently. That will definately work for Yahoo/MSN.

    With Google... now instead of simplistic measures, we're dealing with Latent Semantic Indexing, an expert system- hubs and authorities, thematic communities, topic distillation and many filters. Its barely about simple Pagerank and on page optimization anymore - or link purchasing.

    Many seo's tend to think in terms of pagerank because it is so simple to understand, such a satisfying concept- especially that little green bar. I think that simple Pagerank has gone the way of the meta tag and my favorite: "search engine submission" (sarcasm).

    IMO, seo will become virtually impossible for newbies, now. In the future, only the smartest and will survive.
    Last edited by Vetteman18; Sep 21st, 2004 at 12:18 AM.
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    "... ten levels of proximity".

    Huh?
    What are they?
    Did you make this up?

    One word away, two words away, ...... ten words away, and then is "no more proximity" if greater than 11 words away?

    Who says?
    Last edited by Surf-Dude; Sep 21st, 2004 at 12:01 AM.
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    ...


    stop over analyzing and go with the flow, yo
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    Thank you very much for a great explanation


    Thanks for the great summary it cleared up a very complicated story. It is good to here that domain names that match the targeted keywords do recieve benefit, however I am trying to figure out how much of an impact they make. I purchased domains such as depressiontreatment.com, anxietytreatment.com, etc. and am hoping that they will rank high when users search disease+treatment. What do you think the impact of URL is on se placement? Also if you had 15 of these similar domains could you tie it all into one domain as some sort of portal? Thanks for the great insight.

    Ryan
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    Hey buddy take a look at the date on this post. That is old school man, right now you want to make a nice site and get some natural links. Also prepare to wait a few months before you see traffic from G.
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    I had to look at my calander and make sure it was 2005 still. Felt like 2001 reading that. It is, however, a decent read for those just starting out.
    Last edited by alloemseo; Nov 2nd, 2005 at 02:27 PM. Reason: heh disnt realize the post itself was over a year old

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