Page 2 - Searching for my actual domain in google puts me second in search results

All you need is a few authoritive links and you should probably out perform the competition. Very little SEO is now onsite, you get a much better ROI working on IBL's.

Onsite stuff wont harm you and can make a minor increase but thats more or less it, unless your site is uncrawlable.

As has been said post your domain address and people will look into it, and your competitor

Or you can do the back link analysis yourself, there are plenty of tools for this for free, like Yahoo explorer. Page rank again can be a good indicator of how well Google see's your site as an authority.

All these things are pretty basic SEO techiniques. Plenty of other posts about them.

I understand what your saying though, "I type in my url into google so that url should rank number 1". I've thought it myself, however all google see's is that you type in keywords, it doesn't seem to know its a url. So it depends how well your optimising your domain name keyword basically.

on second thoughts, is it even worth bothering with??

How many searches does your actual domain name get in a month?

You might be better just targeting better converting keywords, your domain name will probably then just be a byproduct.

This has nothing to do with EGO. I run a very complicated site close to 3,000 members. From those members I produce $50K a year. Everyday my site generates over 10,000 visitors, most of them come not from outside links, but typing my link directly to the url bar (talk about loyalty). I get close to 500 content submissions by users daily. The content is of particular kind purtaining to my industry. The user content always successfully gets indexed, analytics show that, but despite of all this, when I type in my domain name, some dead-beat site, which produces jack (and I mean jack), gets priority, thats the problem. It is hard for me to blame myself over this matter when I know that Microsoft search engine gets the job done right. The problem is with google. Six months ago my site was ranking first page in google. Today...well lets not go there.

quit complaining....ESPECIALLY if you're not going to post your URL for anyone here to help you.

there could be a whole bunch of reasons why your site is not ranking for it's domain...and nobody here can form an educated guess w/out knowing the domain name.

If you are doing fine business wise, and you are not going to bother trying to fix the issue. Then yes, it is an issue of you whining because of a bruised ego.
If I didn't rank any more for my top keywords in google I would be in a fit too. But it would be because of loss of revenue and I would do what was required to FIX the problem as fast as possible rather than lamenting that Merky$oft's search engine is so much better because it fluffs my ego (all it is really good for business wise).

I think google has become so big that they deviated from their original goal - that is to provide search precision, not irrelevant results based on some website keywords. Thats where, as much as you would like to trash M$, they have been doing better than google. Because I dont think when M$ ranks my page where it should be based on my industry, that they are doing something wrong, and a big google is doing something right. If you want to believe that, you may, but I refuse to think that. I'm sure that this google keyword, ranking/linking, structure is biting them in the foot right now because too many people found a way to exploit their system for their benefit whether the results come out relevant or not. Heck even Yahoo search engine puts my site on top with the specific keywords.

What you gotta ask your self is this, how did some dead beat freeware links website, that has absolutely nothing/zero/nada to do with my industry gets priority in rankings? The question is, how google even found them? Answer, because google is not about search precision anymore. Anybody can do tricks on google by running keywords, or whatever, irrelevant to their industry and appear in google search results where they shouldn't appear in the first place.

LOL.
So that explains why almost all of Bing's market share came from Yahoo not Google and why people still default to Google for search while a larger percentage of searches on Bing and Yahoo are navigational.
Sure, Google must be about something other than search while Yahoo is oh I don't know... getting out of the market all together?

Sorry but you came to the wrong place to moan about not being ranked where you want to be while refusing to do anything about it.