Hi, I’m going through a re-education process at the moment as I haven’t done any site architecture devilment for a few years now. I read the following article in searchengineland which has a diagram on how to structure a site for SEO:
Strategic SEO & Website Design - How Website Structure & Information Architecture Will Rocket You To Your Business Goals
It’s a traditional silo structure but I’m not sure it’s an optimal way of structuring a site in the real world. We all know it’s incredibly difficult to get links to category pages. I would say that it would be sensible to add the subtopic level (subcategory) to a sitewide CSS menu instead of adding it in a silo. So for example if you hover over the “bags” link, links to “handbags”, “shopping bags”, etc appear.
This means the main categories and subcategories are on the same link level and receive sitewide link juice. The downside is you split link equity across more pages but the benefit is any link juice on any page of the site is passed onto category pages and the subcategories. It is also one less click step for the user. Plus it means you can add links to product pages from the main category (covering products from all subcategories of that category) as well as products only being linked from subcategories. I’m guessing in the author’s diagram when the user clicks on “bags”, there aren’t any products listed but instead a list of subcategories. Otherwise, if there were products listed in the “bags” category page, the amount of link juice passed to the subcategory pages would be greatly reduced if there are many products listed.
I just wanted to know whether you agree with my logic or whether I’m barking up the wrong tree!